28 September
Creating great packaging – how to reflect your brand, connect with target market and increase sales
Did you know… 70% of consumers form their impressions of a brand based solely on packaging.
Masterclass leader: Charlotte Raphael, Brand and Packaging Designer
Do you have the full package?
5 October
Building an effective brand strategy for food and drink brands
Did you know… Presenting a brand effectively and consistently can increase revenue by up to 23%.
Masterclass leaders: Speakers from Flintlock – Natasha Gladman, Founder, Nick Radley, Lead Brand Strategist, Kerry Betsworth, Copywriter.
Would You Like To Increase Revenue By 23%?
12 October
Power of social media: defining your target audience and creating a strategy for food & drink brands
Did you know… 54% of social browsers use social media to research products.
Masterclass leader: Sascha Dutta, Marketing & Social Media Consultant
Is your social media strategy up to par?
21 October
Brand reputation and protection for food and drink companies
Did you know… 90% of consumers read online reviews before visiting a business.
Masterclass leaders: Richard Plaistowe, Principal Associate at Mills & Reeve LLP; Jessica Burt, Food & Beverage Lawyer at Mills & Reeve LLP and Eddie Stableford, Media & Brands Expert at Brand Clock Consultancy.
Will your reputation help or hinder your brand?
Masterclass testimonials
A few of our previous Masterclass testimonials:
I found the masterclass stimulating, informative and I’m really happy I took the time to take part. My own explorations in the class yielded insights and ideas that are really going to help as I refine a long-term communications programme.
Ben Brangwyn, Head of Communications at GABALabs
What I thought was a real differentiator for this masterclass was the space the speakers created for interaction with participants. I would thoroughly recommend and attend again.
Lilijan Sulejmanovic, Founder of Bardo
I thoroughly enjoyed the masterclass as it was thought-provoking and great to hear other people’s experiences. The session contained a really useful checklist that cuts through to actionable items. I would certainly be keen to hear about future events.
Human Resources Director of Classado
It was wonderful having such an intimate group of people attending the masterclass – it meant the content was very tailored to where we wanted the session to go.
Regional HR Consultant of Fonterra
The masterclass was both enjoyable and thought-provoking. I especially appreciated the open-ended questions and discussion they led to.
Cameron at Artisan Bread Organic