1 February
Nutrition and health claims in EU and GB
This masterclass will explain the EU Regulation 1924/2006 and adjacent Regulations in the EU and GB, both from a historical perspective as well as the current situation. Professor Dr Hans will provide you with the tools you need to navigate the legal landscape in the EU and Great Britain, to help your brand to succeed.
Masterclass leader: Professor Dr Hans Verhagen, Food Safety and Nutrition Consultant, Food Safety and Nutrition Consultancy
24 February
Creative food writing masterclass with Andy Lynes
This masterclass led by one of the best food writers, will provide you with the basic tools you’ll need to express your own passion for food and produce compelling copy that will connect with your readers and inspire them to follow in your footsteps to seek out new food experiences for themselves.
Masterclass leader: Andy Lynes is a food, drink and travel writer, author, blogger and teacher with more than 20 years’ experience. He is a regular contributor to The Times, The Telegraph, The Caterer and BBC Good Food and has written for dozens of other publications.
3 March
How to communicate the ‘why’ of healthy plant-based diets and products – separating the facts and the fiction
There have been significant shifts towards complete or partial reductions in intakes of meat in the UK diet, although being vegetarian is ‘nothing new’. There are a variety of reasons for these decisions (concerns about animal welfare or sustainability or nutritional health).
This masterclass will present clear and up-to-date information around the science and policy backgrounds behind decisions to consume less animal protein foods.
Part of the plant-based Masterclass series.
Masterclass leader: Ursula Arens, Freelance writer and consultant on nutrition, Member of the British Dietetics Association, Nutrition Society and on the committee of the Guild of Health Writers.
8 March
Winning in D2C – a closer look at the what and the how
D2C is everywhere. From beauty brands to food and beverage, D2C is disrupting the consumer landscape across all categories. As consumers embrace D2C, brands are challenged to interact and engage with their consumers differently, and create propositions that cater to this new set of individual needs and expectations.
This masterclass will teach you what you need to know about designing D2C propositions that deliver value for your consumers, how to make money in D2C and how to execute D2C effectively.
Masterclass leader: Marine Pajot, Growth & Innovation Director, Manifesto Growth Architects
9 March
Latest retail and consumer trends in a growth category: plant-based foods
Whether you’re already excelling in the sector or aspiring to enter it, this essential masterclass is an insightful roadmap for success in an exciting corner of food and drink.
What trends are driving and sustaining innovation and growth in the category? What is changing in terms of consumer, regulatory and investor pressure? What’s new in terms of ingredients and technologies supporting the segment?
Masterclass leader: Mark Driscoll, Founder & Director, Tasting the Future
15 March
Launching a Plant-Based Brand: from niche to opportunity
There’s no denying the scale of the opportunity when entering the plant-based market. But in such a fast-paced and competitive marketplace, how can you carve out a niche and stay one step ahead?
This engaging session will provide you with the basics of what you need to know about the plant-based market, how enter the market successfully and future-proof your brand and business.
Part of the plant-based Masterclass series.
Masterclass leaders: Inderpal Kaur, Founder of Plant-Futures.
17 March
How to become a disruptor food and drink brand
Eddie will take us through a whistle stop tour of his top food and drink trends for 2022 and highlight key opportunities for new products. He’ll describe how brands influence our purchasing behaviour and how to become a disruptor brand, so key in the 21st century where every sector is hyper competitive.
Masterclass leader: Eddie Stableford, Brand Clock, Media and Brands Expert
5 April
Copywriting considerations for food and drink brands
Our bestselling masterclass, back for the fourth time…
In this masterclass, two award-winning Registered Dietitians, and copywriters will explain key copywriting considerations for food and drinks brands.
Drawing on their food industry and health writing backgrounds, they will convey the importance of evidence-based and industry-compliant copy.
This masterclass will include plenty of interactive workshops and breakout sessions so that you can put your knowledge to good practice.
Masterclass leaders: Dr Kathryn O’Sullivan, Nutrition Scientist, Registered Dietitian and Harriet Smith, Founder, Registered Dietitian, Health Writer
