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Tastes of Better Ascot

The Tastes of Better live event encompasses a blend of tasting sessions, technical presentations and valuable insights. As a VIP attendee you will come away with knowledge about the latest ingredient solutions and how to successfully implement them into your product development and reformulation challenges.

Apply to attend Venue Partner with us

8 & 9 October 2024 – Ascot

Experience the latest ingredient innovations


Taste new ingredients paired with valuable insights

Throughout multiple tasting sessions, you will delve deep into the technical aspects of new ingredient solutions and get the chance to experience and taste how these ingredients are successfully implemented into food and drink products in a relaxed, intimate atmosphere, allowing in-depth technical conversations with potential collaboration partners.


Tap into leading-edge thinking and emerging trends 

As part of the programme, you will take part in the Innovation Insights sessions which are topical panels with leading industry speakers sharing practical advice and actionable insights to stay ahead of the curve and achieve innovative solutions in food and drink.


Take your learnings and discover solutions with your peers

There are plenty of networking opportunities at Tastes of Better, including dedicated breaks, a relaxed lunch and a drinks reception to conclude the day. This time gives you the opportunity to continue technical conversations with ingredient innovators and catch up with industry peers.

Tastes of Better in April

A fantastic start to our 2024 programme

Connecting over 450 industry professionals along the entire ingredient supply chain for a jam-packed agenda spanning multiple stages, featuring over 70 expert speakers, and offering a rich programme of panels, roundtables, market and technical insights combined with tastings.

Event partners include

Previous Ascot attendees

Bidfood | Brioche Pasquier | City Dietitians | Compass Group | Costa Coffee | Evolution Foods | Fresh Fitness Food | Herbalife | Holland Barrett | Huel | Jamie Oliver Group | KFC | Little Moons | McDonald’s | Mizkan | Nomad Foods | Organix | OTC Beverages | Park Cakes | Pladis | Premier Foods | Redefine Meat | Starbucks | Subway | Tesco | The Dairy Collective | Twinings | Ugo Food Group | Unilever | Waitrose Greencore | Marston Foods | Marks & Spencer | Hain Daniels | Huel | Huegli | Higgidy | THIS | The Compleat Food Group | The Dairy Collective | Saputo Dairy | Pepsico

Am I eligible?

Attendance at Tastes of Better is complimentary. If you fit the following criteria, register your interest for a VIP place today to secure your spot at the next event.

Insights programme

Alongside the tasting sessions, the Insights programme at Tastes of Better is your chance to get ahead of the curve by tapping into leading-edge thinking and emerging trends in food and drink innovation.

Throughout each day, we’ll host topical trends panels with a stellar line-up of expert speakers who will share the latest thinking alongside practical advice and actionable insights to ensure you are in the best position possible to seize new opportunities and implement innovative solutions.  

The venue

This event will be taking place at the prestigious Ascot Racecourse. Renowned for hosting Royal Ascot and steeped in a rich history, this exceptional venue serves as the perfect backdrop, bringing the tasting sessions and innovations to life.

Apply to attend

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