"The Food Matters Live format has significantly improved our ability to engage with an audience. Unlike trade shows, we can showcase our key benefits and unique selling points in a tailored environment, complete with our own kitchen for developing specific menus. This allows us to create personalised experiences and focus on different product areas each year, which has been invaluable for us. The event consists of decision makers and individuals genuinely interested in what we do, making every conversation valuable. Here we know each person is crucial in the decision-making process, making our time spent with them truly worthwhile. "