Tastes of Better
Food Matters Live Rotterdam 23-24 September
Food Matters Live Ascot 8-9 October
Tastes of Better
Central to Food Matters Live is Tastes of Better – a series of exclusive one hour-long ingredient showcases, brought to you by global ingredient innovators, designed for product development, technical and innovation professionals at the forefront of food, drink and nutrition.
See. Taste. Learn.
Each Tastes of Better session is structured to give you practical, applicable insights and solutions:
- See – The latest ingredients presented by the companies who’ve developed them
- Taste – Sample dishes created by chefs using global innovators’ cutting-edge ingredients
- Learn – Discover how global ingredient innovators address specific formulation and compliance issues and learn how to apply their groundbreaking ingredients to your products
This isn’t theoretical innovation — it’s practical, market-ready problem-solving tailored for development teams.
What makes Tastes of Better unique?
Tastes of Better brings the expertise of global ingredient innovators under one roof for practical, high-impact sessions that deliver real solutions to your NPD needs. During each session you’ll be able to see how these revolutionary ingredients can be utilised in food and beverage products, and you’ll be part of the exclusive experience of sampling concepts freshly made in the onsite kitchens. You will also have the opportunity of meeting the companies presenting their innovative ingredients and talk directly to their culinary experts about how you can utilise these innovations to your product development applications.
Tastes of Better brings together ingredient manufacturers and NPD teams, to bridge the gap between ingredient innovation and real-world application, to help you accelerate your product pipeline and streamline your new product development process.
One-hour sessions. Expert teams. Groundbreaking solutions.
Over two days, Tastes of Better delivers groundbreaking ingredient innovations, expert advice from global leaders, and hands-on experiences that let you taste and test the future of food innovation – all in just one-hour sessions designed to fast-track your product development to meet consumer needs.
Access technical experts
Meet the brilliant minds behind the latest innovations and gain valuable insights and expertise from leading technical experts.
Taste the future
Sample dishes made with cutting-edge ingredients that meet growing consumer demand for healthier, sustainable, and indulgent products across all categories.
Tailored NPD guidance
Ask questions and get practical, personalised advice on market trends, ingredient innovation, and technical support from NPD experts.
Custom solutions
Discover ingredient solutions addressing HFSS compliance, UPF concerns, sugar reduction, clean label, and positive nutrition challenges.
Innovative ingredients, cross-category breakthroughs
Plant-based excellence
Categories:
– Bakery
– Confectionery
– Dairy alternatives
– Meat alternatives
– Precision fermentation
– Snacks
– Culinary and gourmet
Positive nutrition
Health-supporting solutions for:
– Gut health and probiotics
– Fibre-rich formulations
– Protein fortification
– Reduced sugar and HFSS formulations
– Cognitive enhancers
– Immunity-boosting
– Energy and performance
Beverages
Applications:
– Functional – probiotics and adaptogens
– Low and no alcohol
– Clean label
– Natural flavourings and sweeteners
– Cognitive, energy and performance
– Dairy-free
– Plant-based
Attendance to Tastes of Better is by application only. To apply, you must register for Food Matters Live Rotterdam and work in NPD, technical, or innovation roles within the food, drink, or nutrition sectors. Once registered for the event, you will receive instructions on how to select your Tastes of Better sessions.
Sustainable indulgence
Environmental and ethical solutions:
– Clean label
– Upcycled ingredients
– Sustainable fats and oils
– Natural preservatives and flavourings
– Better-for-you and nutrient dense
– Ethical sourcing
Free-from and allergen-free
Ingredient solutions and applications:
– Gluten-free
– Dairy-free
– Nut-free
– Egg-free
– Sugar-free and low sugar
– Corn-free & grain-free
– Low salt
Click on our partners’ logos to find out more about their Tastes of Better showcase
Tastes of Better Rotterdam Partners:
Tastes of Better Ascot Partners:
Tastes of Better in action
Tastes of Better attendees say...
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Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.
