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Event series 2023

Tastes of Better

London – Manchester – Edinburgh

yellow and white illustration of two hands on an applause
yellow illustration of an audience
Working together. Professional chef preparing food in the kitchen

A new event series
across the UK

New for 2023, the Food Matters Live: Tastes of Better event series will focus on the opportunity to taste and experience first-hand the latest ingredient, flavour and colour innovations shaping the future of food and nutrition.

Offering a distinctive culinary experience, these events will attract a unique, VIP, invite-only audience from across the Food Matters Live community, combining the opportunity to discover and taste innovations in ingredients, flavours and colours across key consumer trends including natural, plant-based, better-for-you, free-from sustainability, and functional nutrition.

The first event in the series will take place in London on 14 & 15 March 2023, and will be followed by regional events in Manchester and Edinburgh in May and June, returning to London in October 2023.

Designed for an audience
of food innovators

The Food Matters Live: Tastes of Better events will bring together an audience at the centre of food and nutrition innovation – including product developers, R&D and technical teams, development chefs, dietitians, nutritionists, brand leads and marketing professionals from across manufacturing, retail and foodservice.

Attendees will gain insights into new solutions to support innovation pipelines and growth and experience the innovation first-hand, with live tastings accompanied by access to experts providing the scientific and technical know-how behind the innovations.

A showcase of inspiring ingredient solutions

Each event offers the VIP audience the opportunity to join up to 12 global ingredient innovators across two days. A curated programme ensures that attendees will rotate across the different ingredient partner programmes throughout the day, visiting each partner in their own hospitality area to join tastings and presentations. There is a dedicated networking area allowing for further meetings.

Ingredient innovators have the use of their hospitality suite, which incorporates the use of a fully commercial kitchen space, to showcase their solutions and support customer innovation in an exclusive setting, conducive to building long lasting partner relationships.

VIP Audience

This invite-only event will see up to 350 quality professionals working in food and nutrition innovation from across new product development, innovation, technical and marketing teams, together with nutrition and food science experts, innovation chefs and relevant new brands looking to experience inspiring new solutions.

front of a building, the oval in kennington

London venue

The first in the event series will be held in The Kia Oval on 14 & 15 March 2023. This prestigious venue is ideally situated in central London and just a stone’s throw away from the River Thames. Each tasting room has its own history and unique feel and throughout the event, guests are surrounded by views of the iconic Oval pitch with plenty of natural daylight.

Partner with us

Bespoke opportunities for ingredient companies to showcase innovations to a VIP audience