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Event series

Tastes of Better

This is a one-of-a-kind event series connecting food innovation professionals working across product development and reformulation with leading innovative ingredient suppliers. 2024 sees Tastes of Better returning to Ascot and Manchester, and debut in Dublin.

Solve your innovation challenges with groundbreaking solutions and innovative ingredients

These events are designed for industry professionals working in product development across brands, manufacturers, retail, foodservice and QSRs.

Themes include

Reasons to attend

New ingredient exploration

Discover a variety of new innovative solutions through live tasting sessions to explore the taste, texture, colour, and mouthfeel of new, innovative ingredients, and learn how to successfully implement them into your product development.

Find your innovation partner

Benefit from in-depth conversations with a range of technical experts who can understand and support you with your imminent and future NPD challenges. Leverage these conversations to help you find potential new collaboration partners.

Tailored innovation

Curate your own programme of tasting and technical sessions, providing you with a personalised itinerary that aligns with your needs. Discover new solutions throughout one-hour sessions and gain in-depth technical knowledge in a relaxed, intimate atmosphere.

Stay ahead of the curve

Complement your itinerary of tastings with a choice of market insight sessions. Join industry speakers as they discuss issues ranging from macro and emerging consumer trends, category analysis and market outlook, R&D roadmaps through to the future for product development.

Explore our events

This was my first time joining such an event and I thought it was really interesting and thought provoking. I have already mentioned to our leadership that I would recommend representatives from our Technical, Planet and Own Brand teams attend future events.     

Trading controller at Booker

Really insightful talks and a lovely group of attendees whom I got to know throughout the day. The insight talks were great and I loved seeing different topics being discussed by companies from a variety of areas within the industry.

NPD Manager at Symprove

The flow of the tastings and talks worked really well. It was a brilliant opportunity to talk to suppliers and it was clear they had done a lot of preparation to give well-polished sessions.

NPD Manager at Valeo Food

What to expect

Dive into a dynamic two-day experience with leading ingredient innovators.

Participate in up to five one-hour tasting sessions per day, filled with technical insights and in-depth conversations with experts.

Attend the innovation insights sessions with leading industry speakers exploring the latest trends in food and drink.

Meet with potential collaboration partners and continue technical conversations throughout dedicated networking breaks.

Conclude the day with networking drinks and connect with your industry peers.

Meet some of our partners

Become a partner

Apply to attend