Get our best content directly in your inbox
Sign up

Event series 2023

Tastes of Better

Manchester 16 May | London 10 and 11 October

yellow and white illustration of two hands on an applause
yellow illustration of an audience

Join us on 16 May for Tastes of Better in Manchester

Located at the Old Trafford Cricket Ground, this unique event is designed to help you solve the most pressing food innovation challenges. You will experience fully immersive sensory environments, ground-breaking solutions and innovative ingredients through tastings and technical insights from our partners IFF, AKK, Firmenich and RSSL.

Some of our partners

Companies attending include

Aimia Foods | Britvic | Burton’s Biscuits | Castle MacLellan | Co-Operative Group | Fox’s Biscuits Greencore | Greggs McCormick | Mitchells & Butlers Mizkan | Primula Cheese | Princes Ltd | Walkers Shortbread | Warburtons

Attendee testimonial

The event was great! Really appreciate the effort put in from yourselves and all the businesses exhibiting. Clearly a lot of effort from everybody! 

Brand Manager, Nomad Foods

Attendee testimonial

I think the mix of invites was really interesting and a great cross section of the industry, certainly something that I would be interested in attending again or including more of my team.

Head of NPD, Samwort

Attendee testimonial

We found the session very insightful, learnt about some new techniques that are close to our hearts as innovators – specifically natural shelf life preservation techniques, moving beyond plant-based protein agriculture and of course the overall focus on great plant-based meat alternatives.

Senior Brand Manager, Unilever

The first Tastes of Better event brought over 200 industry innovators together

Sweegen, Beneo, Kemin, MycoTechnology and IFF shared their latest innovations with the VIP audience through their indulgent tasting menus and technical demonstrations. VIPs also enjoyed networking drinks, sponsored by RSSL and forged valuable connections with others from the food industry.

partner testimonial


“The engagement with the guests today was very, very positive. Having the proximity and the closeness, to be able to sit together and have more one-to-one discussions, taste food and spend quality time with them, I think it was very insightful. It helped us better understand what mattered most for all the visitors and what is important to them. We were able to showcase lots of different products, from a starter to a main course and all the drinks. This was a big highlight because it’s so difficult to single out only one product.”

partner testimonial


“Today has been a great day, it’s been an amazing sensation, really. It’s been face to face, you’ve been able to mix with people you’re interested to be mixing with and talk about solutions and ideas and how you can help. To sit with the audience that was here, that really are the food developers for the large and independents, we’ve shown what we can do with examples of food, highlighting how well it tastes without affecting the taste. So, it’s been a fascinating day.”

partner testimonial


“We presented our latest developments for five large groups of people, and it was great. It’s different, you have more direct contact. And there’s a large range of technical people, R&D people, NPD people, which is very interesting for us. They’re really looking into new product development in the future for developing products in their organisations. It’s a compact way to meet many people. If you if you had to visit them all it would get pretty complicated!” 

What to expect

Themes and categories

The key themes focus on the need to meet the consumer demand for products that deliver on taste, convenience, sustainability and affordability.

Sustainable/hybrid foods
Better-for-you solutions

Allergens and free from
Natural and clean label solutions

Flavours and colours
Nutrition and functional nutrition

solutions in food and beverages

TOB vip

VIP audience

These VIP events brings together manufacturers, brands, retail and foodservice within the UK.

This cross-category experience to these sectors focuses on being a team learning and network experience.

There is a particular demand for innovative solutions across the following areas: Ambient foods, Bakery, Confectionery
Dairy and dairy alternatives, Desserts, Meat and fish alternatives, Healthy snacking Food-to-go/convenience,
Meat and fish alternatives, Sauces and condiments and
Soft drink and low/alc – no /alc

Manchester Old Trafford Cricket Ground External pavilion

The venue

16 May

The Manchester series will be held at the Emirates Old Trafford cricket ground, located in the centre of the city. This award-winning, sustainable venue offers six private hospitality suites and each partner will have their own executive box with private terrace, allowing for further meetings outside of the tasting sessions.

Attend this event

Apply now to join these companies as a VIP