Get our best content directly in your inbox
Sign up

Event series 2023

Tastes of Better partnerships

yellow and white illustration of two hands on an applause
yellow illustration of an audience
Working together. Professional chef preparing food in the kitchen

A new event concept for the ingredient sector

New for 2023, the Food Matters Live: Tastes of Better series is an opportunity for ingredient innovators to showcase first-hand their latest ingredient, flavour and colour innovations to our UK audience of brands, manufacturers, retailers, foodservice and QSRs. 

Each event will welcome six ingredient partners who will be able to host their own technical presentations and tastings across a curated programme throughout the day. With a private hospitality suite and access to a fully commercial kitchen, our exclusive venues create an unforgettable experience for you and your customers. 

VIP Audience and programme

An invite-only UK audience of 350 quality professionals working in food and nutrition innovation from across new product development, innovation, technical and marketing teams, together with nutrition and food science experts, innovation chefs and relevant new brands looking to experience inspiring new solutions.

Ingredient partners will connect with this audience through a programme of presentations and tastings, as well as networking opportunities throughout the day:

9.30 – 13:00: Morning tastings and technical presentations
13:00 – 14:00: Lunch (options to provide further tastings)
14:00 – 17:15: Afternoon tastings and technical presentations
17:15 onwards Drinks reception and guest speaker

Connect with the Food Matters Live audience from brands, manufacturers, retailers, foodservice and QSRs

What’s included for partners

A branded hospitality suite with access to the innovation kitchen to prepare tastings and showcase your latest applications. Includes all on-site support staff: suite manager, operations team and service staff.  

A branded networking area within the central networking suite which will host lunch, evening drinks and guest speakers, allowing for further opportunities to meet our VIP audience and make meaningful connections. 

A bespoke piece of branded editorial content in the form of an article or podcast, created with the support of our content editor or audio team and focussing on your tasting experience, solutions and applications. 

A dedicated marketing campaign across all Food Matters Live channels (website, email, social and podcast) to announce your presence at Tastes of Better and promote your branded content across our community.

front of a building, the oval in kennington

London venue

14 March | 9 to 12 October

The London series will be held at the Kia Oval. This prestigious venue is ideally situated in central London and just a stone’s throw away from the River Thames. Each tasting room has its own history and unique feel and throughout the event, guests are surrounded by views of the iconic Oval pitch. 

Manchester Old Trafford Cricket Ground External pavilion

Manchester venue

16 & 17 May

The Manchester series will be held at the Emirates Old Trafford cricket ground, located in the centre of the city. This award-winning, sustainable venue offers six private hospitality suites and each partner will have their own executive box with private terrace, allowing for further meetings outside of the tasting sessions.

Partner with us

Bespoke opportunities for ingredient companies to showcase innovations to a VIP audience.
Reach out to or