Bring your ingredient innovation to life
The only event of its kind, Tastes of Better accommodates ingredient innovators in showing their latest solutions to a qualified technical audience. Bring your innovations to life through technical presentations and intimate conversations.
A bespoke menu for a bespoke audience
Taste speaks louder than words
Tastes of Better empowers partners to demonstrate the superior flavour, texture and mouthfeel of ingredient solutions through memorable tasting menus – your chance to truly own the spotlight.
Your target audience, delivered
Diving into our industry expertise, we’ll bring a carefully selected cross-section from the food and drink sector to explore your product range. Expect leading brands, manufacturers, retailers, and QSRs from the UK and Europe— all actively looking for solutions to their formulation challenges and their next innovation partner.
Your space, your way
Customise your private suite as you see fit, choosing the medium, message and menu that best showcases your product portfolio. Each event provides partners with their own branded hospitality suite, fully equipped private kitchen and front-of-house staff to help bring their innovation to life.
Some of our partners
A glimpse inside previous partner rooms
“It was great to attend Taste of Better Ascot, the third Food Matters Live event for IFF this year, and to see a diverse cross-section of the industry come together and talk about the key challenges facing the sector now and in the coming years. New to this event were the insights panel sessions, a feature we found invaluable as they provided an opportunity for guests to ask questions and interact with each other on key issues impacting food formulation.”
Vincent Mathys, Marketing Director EMEA, IFF
“The engagement with guests has been amazing. Unlike trade shows, where you’re seeing thousands and thousands of people but barely able to hold a single conversation, this was such an intimate setting with a very sophisticated crowd. Knowing we were able to tailor both the products we were showing, as well as our presentation to that audience, meant the engagement here was at such a high level. I really thought we moved from top of funnel all the way to almost bottom of funnel with some conversations throughout the day.”
Jonas Feliciano, Marketing Director, Mycotechnology
Hear from our VIP attendees
“I’ve taken away a lot of learnings of trends and innovation ideas to share with my team. I much prefer the Tastes of Better format over large exhibition shows.”
NPD & Brand Manager, Evolution Foods
“It was a truly great event and I learned (and ate) so much! It would be a pleasure to come again in April next year!”
Food Development Manager, Disney
“The flow of the tastings and talks worked really well and it was a brilliant opportunity to talk directly to suppliers.”
NPD Manager, Valeo Food