Partner with us

Food Matters Live is all about inspiring the future of food. We work collaboratively with our partners to bring ingredient innovation and technical excellence to life, alongside informed insights, debate and discussion.

If you have new market insights, cutting-edge innovations or sector specific expertise and want to drive business growth, Food Matters Live can help you activate your brand, expand your market reach, and capture the attention of our influential industry community of VIP innovators shaping the future of sustainable food and nutrition.

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Who will you meet?

Food Matters Live presents a unique way of positioning your knowledge and thought leadership in front of our pre-qualified premium audience who are poised to listen and learn about the improvements they can make to their food innovation strategies.

In 2024, we brought together a curated audience of over 2000 premium food innovators across leading brands, manufacturers, QSRs, retailers and foodservice at the forefront of food innovation and nutrition.

How we can help meet your business objectives

Event partnership opportunities

Tastes of Better

Take our VIPS on a journey through your cutting-edge, cross-category ingredient innovation, technical insights and capabilities within your own branded VIP Suite, complete with innovation kitchen.

Main stage session

Elevate your insights and thought-leadership on one of the main stages alongside a cast of international speakers, as we navigate the opportunities, challenges and complexities in sustainable food and nutrition.

NPD Discovery Table Talk

Put your innovation and expertise on the top table with a roundtable discussion. Inform, sample and engage in two-way discussion through this popular format with a select and relevant group of VIPs. Experience the Table Talks in action.

NPD Discovery Zone

Unveil your new, innovative ingredients and technologies in the NPD Development Zone, situated at the heart of our networking hubs, providing a unique opportunity to meet and do business with the VIP audience.

Views from our VIPs

"Tastes of Better was spot on in terms of the content. I liked the diversity of the sessions and it was nice to connect with people I otherwise may not have. It was a really good two days with a good mix and balance."

"Food Matters Live was a well-organised, polished event with a great formula. I thought the panel discussions were a great way to get across key messages to the industry, whilst the partner sessions offered a fantastic showcase of products. This allowed us to stop the treadmill and focus on future planning!"

“We found the sessions very insightful, learnt about some new techniques that are close to our hearts as innovators – I found it inspiring and it was helpful as a networking opportunity also."

“I loved the event. Of particular note was the interactive tasting sessions – the various teams were interesting, knowledgeable and very open to feedback. Looking forward to future events!”

“This was my first time joining such an event, and I thought it was interesting and thought-provoking. I have already mentioned to our leadership that I would recommend representatives from our Technical, Planet and Own Brand teams attend future events."

“Food Matters Live was jam packed with fantastic workshops, tastings & talks. Having been to many events, the execution, signage, agenda, communication & friendly hospitality was some of the best I’ve ever experienced. It was fascinating to learn about specialist ingredient suppliers & their innovative solutions."

Podcast: where audio journalism meets content marketing

With over 400,000 unique listens, the Food Matters Live podcast offers a unique pathway to creating a powerful evergreen content marketing campaign.

Created in 2019, this weekly podcast now has over 550 episodes and is recognised as the leading business-to-business food industry podcast.

We offer partners access to our expert audio team who collaborate on script writing, recording and editing. Your podcast benefits access to the leading podcast platforms (Apple, Spotify) alongside a bespoke marketing campaign via our newsletters and social channels.

Partners we work with

Hear from our partners

"The Food Matters Live format has significantly improved our ability to engage with an audience. Unlike trade shows, we can showcase our key benefits and unique selling points in a tailored environment, complete with our own kitchen for developing specific menus. This allows us to create personalised experiences and focus on different product areas each year, which has been invaluable for us. The event consists of decision makers and individuals genuinely interested in what we do, making every conversation valuable. Here we know each person is crucial in the decision-making process, making our time spent with them truly worthwhile. "

Manuel Davila

Managing Director, Daabon

"The smiles in the room show people have genuinely enjoyed themselves. The interactive format, where we set up a street stall theme with five different categories from bakery, to beverage, to snacks, allows us to demonstrate our ingredients effectively. This setup lets customers move around, talk to us and each other, and engage more freely and therefore we can reach a wide range of customers and highlight the breadth of IFF's offerings beyond just flavours. Tastes of Better has sparked exciting conversations about our comprehensive ingredient solutions."

Nick French

Category Sales Leader North Europe, IFF

"Food Matters Live was a great event that exceeded our expectations, the quality of speakers was great with relevant and insightful content, the audience was a manageable size for networking with a high calibre of attendees and the event overall was carefully organised and ran smoothly throughout the days. Compared to other events, the biggest difference we found was the relevance of the audience. Everyone there had a position of power and had their own relevant and valid opinion on the topics discussed, this made the networking parts of the day worth while."

Henry Ryan

Oritain

"Food Matters Live is a great event format and enabled us to have personal interactions with an engaged, interactive, and relevant audience. Each session provided a valuable opportunity for Kalsec to introduce our brand and get in front of our target customers, who ordinarily we wouldn’t get the chance to meet. We can see the value of this peer-to-peer approach and look forward to continuing the discussions started on the day."

Chloe Stewart

Marketing Manager Europe, Kalsec

“Traditional trade shows can be very fleeting, but Tastes of Better offers four dedicated one-hour blocks with just you and delegates where you can sit down and get real-time feedback from the room. It’s been a breath of fresh air having everyone in front of us for an hour to engage, taste the innovation on-show through several courses, discuss trends and learn about the business.”

Dale Hearmon

Country Manager at Langdon Ingredients UK

“It was fantastic to have the chance to meet such a variety of profiles in the bakery sector and beyond and gain an insight into the specific regional needs across the UK and Ireland. The event allowed us to reach this local ecosystem, granting access to 90 people from the NPD community in just one day and a chance to explain our solutions to these experts.”

Thibault Dussaussoy

Regional Sales Manager UK & Northern Europe at AIT Ingredients

Partner with us

Who will you meet?

How we can help meet your business objectives

Event partnership opportunities

Tastes of Better

Main stage session

NPD Discovery Table Talk

NPD Discovery Zone

Views from our VIPs

Podcast: where audio journalism meets content marketing

Partners we work with

Hear from our partners

Let's talk partnerships

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Podcast

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