Is your brand and business protected from legal action?
Do you have a secure understanding of what the rules are around prize promotions and how your brand needs to comply? Are you new to marketing or new to your sector or brand? Or do you simply need a quick refresher to update your knowledge?
This essential masterclass on promotional compliance will equip you with all you need to know and help you protect your brand and career from embarrassing and costly mistakes.
This engaging and practical masterclass will cover:
- The ‘what’ and ‘why’ of prize promotions
- The legal framework: knowing which rules apply, when and when not
- The risks of non-compliant promotional activities
- Brand case studies to illustrate the detail
- A Spotlight on:
- Influencer Marketing Guidelines
- The Green Claims Code
- HFSS regulations
- Portman Code
Understand exactly what you need to comply with when running promotions
Be able to protect your brand from legal action with a thorough understanding of how to comply
Know what to put in Ts and Cs so you don’t get caught out
Be able to safeguard your career with essential knowledge on the letter of the law
Meet your speakers
Head of Legal at PromoVeritas
Petra qualified as a lawyer in South Africa in 2007 and has since worked in both private practice and in the Corporate world. She has extensive litigation experience as well as experience in drafting various contracts and agreements.
At PromoVeritas Petra focuses on drafting commercial and all manner of contracts for our clients as well as advising on trademark, copyright and licensing. In her spare time Petra enjoys spending time with her family and running or cycling.
Compliance Manager at PromoVeritas.
Amy manages our network of international lawyers covering more than 80 countries to build a strong and comprehensive repository of legal knowledge on promotional laws, regulations and best practice around the world.
By keeping up to date with industry marketing rules, Amy is available to advise or present to any of our clients and help them run promotions right. Outside the office, Amy’s other passion is animals, mainly horses, and she is an equestrian freelance journalist in her spare time.
Who should attend?
Brand managers, junior brand managers and execs
Agency account managers
How to ensure your food and drink promotions are compliant