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Low/no alcohol drinks on the UK market – How to navigate the complexity of product information regulations

Food Matters Live Masterclass
Tuesday 28 June 2022 | 10:00 – 12:30 BST | £99 + VAT | Virtual

with Pete Martin

Do you know how to meet the unique product requirements of the low and no market?

The low and no alcohol sector grew by 51% in the year to February 2021. This means significant growth will likely continue to happen.

With new products come new rules and legislation and that can be hard to navigate.

In this essential masterclass, access the tools you need to understand the controls placed on low and no products. This includes advertising, product information and ensuring a product is compliant, ensuring the success of your brand.

This masterclass will cover essential knowledge about mandatory requirements. From information and the essentials of product name, ingredient list to nutrition and health claims, consideration of novel foods and overall presentation of the product.

Run by Pete Martin an independent food regulatory expert with over thirty years’ experience in food law and compliance, it will provide unmissable guidance to getting ahead of complex regulations.

By the end of this masterclass you will

You will understand how and why products are considered to be low/no alcohol

You will know how to meet the mandatory product information requirements

You will understand advertising considerations and how they can be used to your advantage

You will have a much greater awareness of what discussions are being had on possible changes to legislation

You will have the opportunity to ask specific questions on the subject to an expert in the field

pete martin speaker image

Meet Pete Martin

Pete Martin is an independent food regulatory expert.

For 30 years Pete has worked in trading law as regulatory support to grocery retailers and manufacturers.

His background covers both food and non-food products where he specialises in providing support and advice, auditing, and information sharing on compliance and due diligence.

He helps protect brands and their consumers by helping clients innovate within the lines of the law and on occasion those who find themselves on the wrong side. 

Who should attend?

This masterclass is for anyone looking to develop low or no alcohol products, small business owners, NPD technologists, regulatory support, directors or managers in the food industry.


Meet your speaker

Photo of Pete Martin - Featured Speaker at Food Matters Live

Pete Martin

Independent Food Regulatory Expert, Freelance