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Former Impossible Foods executive Rebekah Moses joins agtech start-up Iron Ox

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3 min read
AUTHOR: Fiona Holland
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Previously an executive for Impossible Foods, Rebekah Moses has now been appointed the new Vice President of Impact Strategy at agtech start-up Iron Ox.

After five years working as the Head of Impact Strategy at Impossible Foods, Moses joins the Californian startup which uses innovative technology such as artificial intelligence, robotics, and plant science to develop more productive, sustainable ways of farming which can bring farmers closer to being carbon negative, while also improving the quality of their food.

Moses started at Impossible Foods in 2016, as the company began releasing its products onto the market. The executive helped to create third-party-verified credibility to environmental claims on their product packaging.

In more recent years with her team, Moses also created a record for greenhouse gas emissions inventory within the business, a proposal for plant-based food production in low-income countries, and plans to help meet the 1.5C Paris Agreement target throughout Impossible Foods’ value chain.

Iron Ox CEO and Founder Brandon Alexander said: “Iron Ox is transforming the traditional agriculture sector into a center of innovation, and Rebekah’s experience in food tech, agriculture and sustainability is a perfect fit and key strategic asset.

“Her insight and passion for the planet will strengthen our mission of making the food system scalable, secure and sustainable.”

As well as graduating with an MSc in International Agricultural Development from the University of California, Davis, Rebekah Moses has contributed to research on food and the climate for several journals and research institutions including the Journal of Applied Ecology, Public Library of Science (PLOS), and collaborated with the Consultative Group for International Agricultural Research (CGIAR) and the Institute for Applied Systems Analysis (IASA).

Moses said in a statement: “We can make monumental shifts in how we build food systems to address climate change — and indoor farming will play a big role.

“The agriculture industry urgently needs to help mitigate and adapt to climate change, water scarcity and topsoil depletion. Iron Ox’s innovative approach to farming provides immediate efficiency improvements, and long-term paths to a resilient, diversified and sustainable food system.”

Moses arrives to the company as it begins its scaling up process. Last autumn, Iron Ox received $53M in its Series C funding round, led by Breakthrough Energy Ventures, who are striving to reach net zero emissions by 2050.

The latest funding round will allow the start-up to take on more plant scientists, robotocists, greenhouse operators and engineers.

Moses is not the only former Impossible Foods employee joining Iron Ox.
In June 2021 the start-up announced it had appointed former Tesla and Impossible Foods executive Rachel Konrad as the first Independent Board Member.


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