Get our best content directly in your inbox
Sign up

How to communicate the ‘why’ of healthy plant-based diets and products – separating the facts and the fiction

Food Matters Live Masterclass
Thursday 3 March 2022 | 10:00 – 12:00 | £99 + VAT

with Ursula Arens

plant based burger, chickpeas, Bell Flavors

Why has there been significant shifts towards complete or partial reductions in intakes of meat in the UK diet?  

There are many claims and counter-claims on less-meat eating, leading to confusions and unnecessary debates about nutritional and health issues in a low or no meat diet.

Take the confusion out of the science and policy as expert Ursula Arens presents you with the information you need to help you and your brand understand the decisions around consuming less animal protein foods, and the truth about health claims around plant-based products.

Although being vegetarian is ‘nothing new’, there are a variety of reasons for the decisions around meat reduction (concerns about animal welfare or sustainability or nutritional health). Through a data-led program, understand official guidance and how that can be applied to products.

By the end of the masterclass you will…

Have confidence in terminology and data on nutritional aspects of UK diets containing less animal protein foods

Know the health benefits and what are the possible nutrient short-falls, and when should fortification or the use of supplements be advised

Know the official guidance of government and professional groups, and the needs of population subgroups

ursula arens

Meet Ursula

Ursula Arens has a degree in Dietetics, and currently works as a freelance writer and consultant on nutrition.

She is a member of the British Dietetic Association (BDA) and the Nutrition Society, and is also on the committee of the Guild of Health Writers.

She is a monthly columnist for Network Health Digest magazine (read by 8000+ dietitians), and a member of the BDA expert group who produced the report on environmentally sustainable diets, One Blue Dot.    

Who should attend?

Anyonelooking to advise or support food products or concepts communicating the ‘how and why’ of healthy plant-based diets and products, including:


Product developers

Food scientists




What will be covered?

Data, lot’s of lovely data.

The following issues among others will be discussed:

What the actual (not claimed) number of less-meat eaters in the UK is

How a less-meat diet affects nutrient intakes and the differences from a typical UK diets

Whether such diets match official guidance on healthy diets

Vegans are advised to take supplements of vitamin B12, but should other nutrients also be supplemented, and whether products marketed as plant-based should be fortified

Whether claims about health benefits made for plant-based diets are valid

If anyone should be advised not to reduce intakes of meat?

Other masterclasses in your plant-based series…

Latest retail and consumer trends in a growth category: plant-based foods
Launching a plant-based brand: from niche to opportunity

Your speaker profile

Photo of Ursula Arens - Featured Speaker at Food Matters Live

Ursula Arens

nutrition writer, freelance