Hong Kong food start-up OmniFoods launches range of plant-based fish, OmniSeafood

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AUTHOR: Stef Bottinelli

OmniFoods, the Hong Kong food start-up part of Green Monday Group, has announced the launch of their new range of fish alternatives, OmniSeafood.

The new line includes the Omni Classic Fillet, Omni Golden Fillet, and Omni Ocean Burger – which come in original, battered or breaded fish burger versions – and also OmniTuna and soon-to-be-launched OmniSalmon.

The main ingredients in the plant-based fish range are soy, pea and rice, the same used in the company’s successful OmniPork line, a selection of pork alternatives such as mince and pork strips sold in shops in Hong Kong and mainland China and also used in McDonald’s meals in the region.

Whilst the plant-based meat market has seen a huge growth in the last few years, the fish alternative sector still lags behind, as replicating the flavour and texture of fish and seafood is still proving challenging.

There is however a high demand for plant-based fish. A survey by YouGov showed that people are concerned about ocean plastic and overfishing. The Netflix documentary Seaspiracy has also shed a light on the issues caused by the aquaculture industry.

David Yeung, Founder and CEO of Green Monday Group and OmniFoods, said: “We cannot tackle climate change without taking care of the ocean. Overfishing and bottom trawling are the most destructive actions that devastate our marine ecosystems. That explains why since the breakthrough launch of OmniPork in 2018, we started setting our focus on seafood. After years of R&D and dedication, we are thrilled to officially unveil this revolutionary OmniSeafood series on this special occasion of World Oceans Day.”

OmniFoods unveiled their intention to sell their products in the UK, China, Southeast Asia, and Australia, creating version of popular local dishes such as fish and chips, Sichuanese spicy fish stew and Japanese tuna rice rolls.
“Plant-based fish and chips, filet-no-fish burger or Sichuan spicy boiled fish all become a reality.”, said Mr Yeung.
“This breakthrough guarantees not only to wow our taste buds, but also to awaken our consciousness towards the ocean and the planet. With today’s milestone launch of OmniSeafood, we believe it is a big leap forward to a real sea change.”

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