IFF – Prepare to be immersed in a truly multi-sensory experience
Join us at Food Matters Live Ascot for an exclusive experience at our Tastes of Better showcase.
You will explore tastes, textures, sounds and sensations across multiple categories, including culinary, beverage, bakery, snacks and dairy. You’ll learn about the main trends impacting consumer choices in food and drinks and how to turn these into real life finished concepts, as well as discover how to truly impact consumer emotions through our proprietary sensory research Flavor Feelings™.
Our four immersive TRENDSFORMED™ zones bring to life the key trends driving consumer preferences in food and beverage today. Benefit first hand from the expertise of our dedicated culinary creative team, mixology gurus and product design specialists who will demonstrate how to address your most pressing development challenges with their cutting edge technical solutions, without compromising on indulgence.
Discover how we are bringing back the joy of eating and drinking for GLP-1 consumers through our innovative product concepts designed to maximise nutrition and restore enjoyment while supporting health goals.
IFF will be showcasing their ingredient solutions at Tastes of Better at Food Matters Live Ascot, 8-9 October.
Find out more about IFF's Tastes of Better showcase
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