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Journey with IFF through an immersive, multi-sensory experience exploring tastes, textures, sounds, and sensations.

IFF will demonstrate how to address your most pressing development challenges with their cutting edge technical solutions, without compromising on indulgence. Discover how IFF are bringing back the joy of eating and drinking for GLP-1 consumers through innovative product concepts designed to maximise nutrition and restore enjoyment while supporting health goals.

Explore some of the market's most innovative ingredients solutions through four immersive TRENDSFORMED™ zones, bringing to life the key trends driving consumer preferences in food and beverage today and benefit first hand from the expertise of their dedicated culinary creative team, mixology gurus and product design specialists. 

IFF's Areas of Sensory Discovery

playful concept image

Playground

design of woman with blond hair

Aura

design of female hands and legs

Lust 

Inca statues

Gaia

molten chocolate cake

Smarter ingredient alternatives

IFF’s CURE™ Core & Uncommon Replacements and Extenders help developers overcome raw-material shortages and rising costs with cost-effective, high-quality alternatives e.g., cocoa, citrus to tomato shortages and issues.

 

doughnut

Flavours that evoke emotion

IFF’s science-backed insights explore how flavours influence mood and emotions, helping to create products that connect with consumers on a deeper level. This research brings multi-sensory experiences to life, allowing companies to design food that resonates emotionally.

corn and falafels on a place

Better-for-you formulations

Ensure superior taste and texture experiences with GRINSTED® , POWERFLEX®, CREMODAN® and FLAVORFIT™ technologies for reducing sugar, salt and fat to natural umami enhancement while keeping indulgence intact

Introducing the latest global consumer trends driving innovation

IFF’s PANOPTIC foresight capability tracks short-, mid-, and long-term industry shifts to help brands anticipate market trends. At Food Matters Live, their Trendsformed showcase will bring these insights to life, allowing attendees to see, taste, and experience the future of food through concepts developed by IFF’s culinary and design teams.

IFF's Tastes of Better Sessions:

8 October at 09:45 – 10:45 | 11:00 – 12:00 | 12:15 – 13:15 | 14:45 – 15:45 | 16:00 – 17:00

9 October at 9:45 – 10:45 | 11:00 – 12:00 | 12:15 – 13:15 

Meet IFF's culinary experts

Listen to IFF on the Food Matters Live podcast

Watch IFF's previous Tastes of Better showcase

Listen to IFF on the Food Matters Live podcast