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Podcast / Food Futures
Podcast / Food Futures

A quick guide to clean and clear labels

How concerned are consumers with what is included on food and drink labels?

To some, it might sound like something regulators are more concerned about than shoppers. But a European survey shows more than 80% of consumers believe product information is of major importance.

So, it is crucial that food and drink producers get them right.

In this episode of the Food Matters Live podcast, which is part of a short series made in partnership with Brenntag, we take a look at the differences between clean and clear labels.

We hear a lot about clean label products, but is there an agreed definition of what it actually means? Does it mean the same to regulators, producers and consumers?

And what about clear labels? What is the difference?  What is needed? What could be improved? And what might a clear label look like in the future?

More from Brenntag: 

How to get a slice of the alternative protein market

Functional drinks – more than just a question of taste

In short, clean labels make it easier for consumers to recognise certain ingredients, often by using simple language.

Clear labels are about transparency, sign-posting claims about provenance or sustainability, for example.

But there is a lot more to it than those two simple lines of text. Labelling can be a complex world to navigate without expert guidance.

Listen to the full episode to learn more about informed consumers and connected consumers (and how to cater for both), why e-numbers are not always a bad thing, and how technology is helping food and drink manufacturers tell a more complete story about their products.

If you would like assistance from Brenntag with your development projects you can visit their booth at the upcoming Food Ingredients Europe show in Paris between 6th-8th December, or get in touch via their website


Brenntag’s Nutrition team is home for more than 900 technical and commercial experts who are passionate about food and sustainable nutrition.

In its 28 fully-equipped application and development centres worldwide the team has specialized technical service capabilities and offers excellent service in co-creating the solutions for tomorrow.

The team’s aim is to achieve the optimum balance in nutritional composition looking for healthier options and nutritious formulations that satisfy every appetite.

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