VIP Passes

The VIP pass is exclusively tailored for professionals working in New Product Development (NPD), Product Development, and R&D within food and drink brands, retailers, end-goods manufacturers, QSRs and foodservice companies. VIP attendance is by application only.

What’s included in your VIP pass

  • Tastes of Better: take part in Tastes of Better ingredient showcases each day, featuring cutting-edge innovations you can sample. Explore indulgent, sustainable baked goods, botanical beverages, advanced plant-based proteins, and gut-health snacks. These cross-category sessions blend flavour, texture and technical insights to inspire innovation and solve your product development challenges.
  • Programme sessions: access expert-led sessions, debates and panel discussions featuring 60+ speakers. Explore emerging trends, science-backed solutions to the UPF debate, gut health innovations, the gut-brain axis, AI-driven personalisation, sustainable NPD strategies, women’s health, fibre science, and alternative proteins.
  • NPD Discovery table talks: a series of informative, solution-led roundtable discussions designed to support your NPD innovation. 
  • Networking lunch and breaks: take advantage of dedicated networking opportunities with industry leaders and peers during lunch and coffee breaks 

We offer flexible pass options, including individual and team passes, to accomodate the needs of both attendees and organisations

Why attend as a team?

Important information

  • Cover more ground: divide your team across sessions, talks and showcases, and then share insights back at the office
  • Expand your network: connect with a wider range of industry professionals to build meaningful relationships
  • Collaborate: exchange ideas and strategies that foster team growth and drive innovation
  • Drive real change: turn the insights gained into actionable strategies for your team and business
  • Limited availability: a limited number of passes are available, and all applications will be carefully reviews to meet the eligibility criteria
  • Two-day access recommended: to maximise your experience, we strongly encourage attending both days of the event.

Please note: if your application is approved and you opt for a one-day pass, you will need to specify which day (13th or 14th May) you plan to attend during the registration process

Charity support

We are delighted to welcome VIPS as our guests, but we are obliged to charge a small fee to cover booking processing costs. We are proud to support FareShare Greater Manchester and are donating 10% of this fee to help support them in their work to overcome food poverty. 

Apply for a VIP pass

Please note: applications for VIP Passes from individuals or businesses that do not meet the eligibility criteria will be asked to book at the correct rate. We will review your application and provide a response within three business days.

Event pass

Designed for business service providers professional services and consultancy firms.

The event pass includes:

Access to all main stage sessions, featuring expert-led presentations, debates, and panel discussions exploring cutting-edge trends, science-backed solutions, and strategies to drive innovation and growth.

Access to relevant Tastes of Better ingredient showcases (conditions apply).

Access to roundtable discussions (conditions apply).

Networking lunches and coffee breaks to connect with industry professionals.

*Ingredient suppliers and manufacturers may not access the Tastes of Better sessions

If you have any questions about event passes or VIP pass applications, please contact Louise.Bridges@foodmatterslive.com

Join the conversation

Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.