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Prepare to be immersed in a multi-sensory Tastes of Better, as you explore flavours, textures, sounds and sensations across multiple categories, including culinary, beverage, bakery, snacks and dairy. You'll learn about the main trends impacting consumer choices in food and drinks and how to turn these into real life finished concepts. Kerry's 50 years of innovation and food excellence will be on display at Tastes of Better Ascot, 8-9 October, where the company's experts will showcase their latest developments in taste, nutrition and food science.