NPD Discovery Zone

Home to scale-up ingredient innovation and cutting-edge business services, the NPD Discovery Zone is a unique opportunity to connect with pioneering companies at the forefront of food innovation, experience their latest products and discuss their ingredient applications.

What is the NPD Discovery Zone?

At Food Matters Live’s Rotterdam, partners will showcase their latest food ingredient solutions at dedicated exhibition stands—custom-designed spaces that highlight their brand and innovations. These stands provide attendees with the opportunity to explore cutting-edge developments up close, engage in in-depth discussions with experts, and discover how these solutions can be applied to their own product development.

Discover ground breaking ingredients

Gain direct insights

See applications for innovative food products

NPD Zone Partners:

Aminola

Through our exclusive distribution partnership with RELSUS™, Aminola brings the next generation of plant-based protein and starch ingredients to the European and UK markets. RELSUS™ Ultra-Precise Filtration™ platform sets its protein concentrates and isolates from chickpea, mung bean, pea, and rapeseed apart by ensuring a neutral sensory profile in combination with high-functionality, ideal for various plant-based and hybrid food applications.  Relsus™ proteins are recognised for their purity and neutral taste, excellent solubility and ingredient specific functionalities like gelling, emulsifying, water- and oil binding properties. Highly suitable for application in sports-nutrition, bakery, beverages and plant-based meat and dairy alternatives. The functional starch ingredients are equally advanced, offering a clean-label substitute to modified starches in soups, sauces, coatings, snacks, and other applications. Our sustainable, nutritional, and functional ingredients are designed to meet the evolving demands of the modern Food & Beverage industry, offering practical solutions to common formulation and production hurdles: Improve the taste, aroma, and texture of plant-based and hybrid foods for better consumer acceptance Enabled by chemical-free, sustainable production methods Support the development of clean-label products with simple, recognizable ingredients Help reduce your product’s environmental footprint Provide options that eliminate common allergens, supporting inclusive and safe food choices

NovaBite

NovaBite is the expertise centre for sensory research and product optimisation in the food industry. We support the entire product development process, from idea to market launch. Through in-depth knowledge, practical research, high-quality facilities, and clear advice, we provide insights into consumer preferences and help determine what is allowed, what is possible, and what is meaningful. Our four core services include: sensory research (taste testing), qualitative research (focus groups), in-company panel training (training panels of sensory experts), and food legislation advice. Our goal is clear: to help create successful products that match the needs and experiences of consumers and the market. 80% of product innovations disappear from the market within one year. Food companies often face challenges like unclear consumer needs, disappointing taste profiles, poor packaging choices and complex regulations. NovaBite helps tackle these issues by guiding consumer-driven innovation, grounded in real consumer insights and scientific research. We support improvements in taste, quality, sustainability, and advise on packaging, presentation, and pricing. Our sensory testing, qualitative research, legal expertise, or in-company trainings ensure that every decision is informed and effective. NovaBite reduces risk and accelerates time to market by helping companies launch products that are relevant, compliant, and valued by consumers. 

Rousselot

Rousselot launches Nextida® GC, a specific collagen peptides composition developed to support metabolic wellness by:  Stimulating natural GLP-1 secretion  Reducing post-meal glucose spikes  Improving insulin response    Nextida® GC is supported by scientific research. In a randomised, double-blind, placebo-controlled, crossover study, healthy individuals (normoglycemic and prediabetic) consumed 5 or 10 grams of the ingredient 30 minutes before a carbohydrate-rich meal. The results showed:  On average, 42% reduction in glucose spikes  Increased GLP-1 secretion  Enhanced insulin function which helped priming the body’s metabolic response    Nextida GC represents a new frontier in collagen technology, expanding the potential of collagen peptides applications.     Growing awareness of healthy lifestyles and the global metabolic health trend has fuelled interest in glucose control and GLP-1 supplements. High blood sugar spikes after meals can disrupt energy, mood, cravings and lead to overeating. Rousselot addresses these challenges with Nextida GC—a science-backed, safe, and versatile ingredient developed for glucose control and GLP-1 natural boosting.   It integrates easily into various formats like powders, shots, and gels. Offering instant solubility in hot or cold water, neutral taste and odour, and stability across temperatures and pH.  Nextida GC is a pure, sugar- and fat-free protein that enables flexible, hassle-free nutraceutical formulation.    

Partners include:

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