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Join us at Food Matters Live Rotterdam

Join us at Food Matters Live Rotterdam for an exclusive experience at our NPD Discovery Roundtables.

The topic of our roundtable is Bite into Better: A Clean Label Picnic.

In this interactive roundtable, we’ll be serving up a summer-inspired picnic – a hands-on tasting session showcasing how our ingredients drive innovation across bakery, meat, pastry, and sauces. So, whether you’re tackling reformulation, cleaning up ingredient declarations, or looking for inspiration for your next product launch, join us to discover what’s possible when functionality meets transparency.

Hosts: 
Marlies Brouwer, Technical Sales - Ulrick + Short 
Yvette Müskens, R&D Manager - Ulrick + Short 

Be part of Ulrick + Short's roundtable discussions in Rotterdam on 23–24 September 2025. 

Register to attend:

NPD Zone
NPD Zone
NPD Zone

What's on at Food Matters Live

Alongside Ulrick + Short's sessions, you’ll have full access to the Food Matters Live main stages, the Taste of Better showcases, and the NPD Discovery Zone. These zones give you the opportunity to delve into topics focussed on pressing issues specific to your business. Discuss solutions tailored to your needs with industry experts and other premium food businesses in an intimate setting.

On the main stages, hear from industry experts as they deliver thought-provoking keynotes, inspiring panel discussions, and groundbreaking case studies. Expect actionable insights, best practices, and forward-thinking ideas from the forefront of the industry. 

Explore what’s on in more depth

 

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