Central to Food Matters Live is Tastes of Better - a series of exclusive one hour-long ingredient showcases, brought to you by global ingredient innovators, designed for product development, technical and innovation professionals at the forefront of food, drink and nutrition.

See. Taste. Learn.

Each Tastes of Better session is structured to give you practical, applicable insights and solutions:

  • See - The latest ingredients presented by the companies who've developed them
  • Taste - Sample dishes created by chefs using global innovators' cutting-edge ingredients
  • Learn - Discover how global ingredient innovators address specific formulation and compliance issues and learn how to apply their groundbreaking ingredients to your products

This isn't theoretical innovation — it’s practical, market-ready problem-solving tailored for development teams.

Ascot Tastes of Better themes 

Clean label, sustainable and affordable solutions for desserts
Sugar reduction and sugar free solutions and alternatives

Driving social responsibility  through conscious ingredient selection for long-term change

Smarter ingredient alternatives

Reducing CO₂ emissions through intelligent, plant-based ingredient solutions 

Ingredient Solutions, global
sourcing to meet consumer demands
Clean label and sustainable meat alternatives
Introducing the latest global consumer trends driving innovation

Ascot Tastes of Better Partners 

Join the conversation

Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.