Central to Food Matters Live is Tastes of Better - a series of exclusive one hour-long ingredient showcases, brought to you by global ingredient innovators, designed for product development, technical and innovation professionals at the forefront of food, drink and nutrition.

See. Taste. Learn.

Each Tastes of Better session is structured to give you practical, applicable insights and solutions:

  • See - The latest ingredients presented by the companies who've developed them
  • Taste - Sample dishes created by chefs using global innovators' cutting-edge ingredients
  • Learn - Discover how global ingredient innovators address specific formulation and compliance issues and learn how to apply their groundbreaking ingredients to your products

This isn't theoretical innovation — it’s practical, market-ready problem-solving tailored for development teams.

Hover over the images to discover more about our partners' Tastes of Better showcases

A multi-sensory experience that demonstrates how premium-quality, plant-based ingredients can drive both innovation and sustainability in the food industry


 

Dairy and dairy-free flavour solutions, sweet and savoury flavours and extracts, lipids and bases, soluble dietary fibre, proteins and enzymes for bakery and snacks, brewing and distilling and dairy


 

You will explore taste and ingredient innovation through four immersive TRENDSFORMED™ zones, bringing to life the key trends driving consumer preferences in food and beverage today and benefit first hand from the expertise of their dedicated culinary creative team 

You will explore taste and ingredient innovation by Beneo and Kreglinger, bringing to life the key trends driving consumer preferences in food and beverage today and benefit first hand from the expertise of their dedicated innovation team and product design specialists


 


 

Culinary creativity is at the heart of what RAPS UK does, expanding horizons and looking for new solutions to bring the best tasting products to market. They gather inspiration from around the globe bringing flavour discovery and a cultural narrative behind each dish


 


 

Gain insights into key consumer trends like sustainability, affordability, healthy, clean label and sugar reduction – and how to act on them.
See real product examples that showcase solutions you can apply to your own developments


 


 

Ascot Tastes of Better Partners 

Watch highlights from previous Tastes of Better Live showcases

Join the conversation

Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.