Our signature, one-of-a-kind experience – created exclusively for product developers to accelerate on-trend innovation.

Future proof your NPD through curated one-hour sessions where you’ll experience ingredient innovations first-hand – tasting, seeing, and understanding how they can work in finished applications. You’ll gain insights into consumer trends, nutrition, and sustainability, giving you the confidence to make smarter choices in your pipeline.

With access to technical teams and the chance to explore new ingredient capabilities up close, you’ll leave with actionable ideas, fresh perspectives, and trusted connections to help accelerate your NPD.

Tastes of Better sessions will run at the following times each day:

9:45 - 10:45 | 11:00 - 12:00 | 12:15 - 13:15 | 14:45 - 15:45 | 16:00 - 17:00 

Ascot Tastes of Better Partners - 8th October

Ascot Tastes of Better Partners - 9th October

Hover over the images to discover more about our partners' Tastes of Better showcases

You will explore taste and ingredient innovation through four immersive TRENDSFORMED™ zones, bringing to life the key trends driving consumer preferences in food and beverage today and benefit first hand from the expertise of their dedicated culinary creative team 

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You will explore taste and ingredient innovation by Beneo and Kreglinger, bringing to life the key trends driving consumer preferences in food and beverage today and benefit first hand from the expertise of their dedicated innovation team and product design specialists


 


 

Culinary creativity is at the heart of what RAPS UK does, expanding horizons and looking for new solutions to bring the best tasting products to market. They gather inspiration from around the globe bringing flavour discovery and a cultural narrative behind each dish


 


 

Gain insights into key consumer trends like sustainability, affordability, healthy, clean label and sugar reduction – and how to act on them.
See real product examples that showcase solutions you can apply to your own developments


 


 

Hear from past attendees:

"This was my first Tastes of Better event, and I loved it! I was really impressed by the quality of the sessions, loved hearing trends and insights from different actors in the industry, and enjoyed very much the info (& the food and drinks!) provided during the tasting session. The venue was beautiful and the overall event excellent! "

NPD Manager |  Britvic

"Tastes of Better was a great event - really insightful with engaging demonstrations and overall very well organised."

Head of Nutrition and Dietetics |  Sodexo

"Tastes of Better is a great example of passion, creativity and quality coming together."

 

Technical Manager |  Cranswick

"I loved the event. Of particular note was the interactive tasting sessions - the various teams were interesting, knowledgeable and very open to feedback. Looking forward to future events!"

 

Healthy & Sustainable Diets Manager |  Tesco

As part of the VIP experience, you will be provided with a personalised itinerary, detailing your handpicked sessions. All VIPs will be able to book their sessions week commencing 22nd September. 

Watch highlights from previous Tastes of Better Live showcases

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Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.