VIP Passes
The VIP pass is exclusively tailored for professionals working in New Product Development (NPD), Product Development, and R&D within food and drink brands, retailers, end-goods manufacturers, QSRs and foodservice companies. VIP attendance is by application only.
What’s included in your VIP pass
- Innovation showcases: take part in Tastes of Better ingredient showcases each day, featuring cutting-edge innovations you can sample in a dining-style experience. Explore indulgent, sustainable baked goods, botanical beverages, advanced plant-based proteins, and gut-health snacks. These cross-category sessions blend flavour, texture and technical insights to inspire innovation and solve your product development challenges.
- Insights and trends: access expert-led sessions, debates and panel discussions featuring 100+ speakers. Explore emerging trends, science-backed solutions to the UPF debate, gut health innovations, the gut-brain axis, AI-driven personalisation, sustainable NPD strategies, women’s health, fibre science, and alternative proteins.
- NPD Discovery Table Talks: participate in up discussions of your choice each day. You’ll have the opportunity to select your preferred sessions in advance but please note availability is on a first-come, first-served basis.
- Networking lunch and breaks: take advantage of dedicated networking opportunities with industry leaders and peers during lunch and coffee breaks on both days
We offer flexible pass options, including individual and team passes, to accomodate the needs of both attendees and organisations
Why attend as a team?
Important information
- Cover more ground: divide your team across sessions, talks and showcases, and then share insights back at the office
- Expand your network: connect with a wider range of industry professionals to build meaningful relationships
- Collaborate: exchange ideas and strategies that foster team growth and drive innovation
- Drive real change: turn the insights gained into actionable strategies for your team and business
- Limited availability: a limited number of passes are available, and all applications will be carefully reviews to meet the eligibility criteria
- Two-day access recommended: to maximise your experience, we strongly encourage attending both days of the event.
Please note: if your application is approved and you opt for a one-day pass, you will need to specify which day (8th or 9th October) you plan to attend during the registration process
Charity support
We are delighted to welcome VIPS as our guests, but we are obliged to charge a small fee to cover processing and related costs. This year, we are proud to support The Felix Project and we will donate 10% of this fee to help support them in their work to overcome food poverty.
Apply for a VIP pass
Please note: applications for VIP Passes from individuals or businesses that do not meet the eligibility criteria will be asked to book at the correct rate. We will review your application and provide a response within three business days.
Event pass
Designed for business service providers professional services and consultancy firms.
The event pass includes:
Access to all main stage sessions, featuring expert-led presentations, debates, and panel discussions exploring cutting-edge trends, science-backed solutions, and strategies to drive innovation and growth.
Access to relevant Tastes of Better ingredient showcases (conditions apply).
Access to roundtable discussions (conditions apply).
Networking lunches and coffee breaks to connect with industry professionals.
If you have any questions about event passes or VIP pass applications, please contact Louise.Bridges@foodmatterslive.com
Explore our other programmes
Food Matters Live will additionally host exclusive ingredient innovation showcases, delivered by our partner for NPD and technical managers to discover the application, taste, texture, and mouthfeel of innovative solutions. Plus all attendees can access roundtable sessions to discuss pressing issues in ingredient innovation, regenerative agriculture, navigating regulations and more, and discover solutions with an intimate group of industry leaders.
