Ascot 2025 – Food Matters Live

8-9 October 2025

Food Matters Live Ascot

Attendees

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Speakers

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Sessions

Cutting-edge ingredient innovation. Groundbreaking scientific insights. Technical excellence.

For NPD leaders defining the future of food innovation

For two inspiring days, R&D leaders, NPD specialists and food innovators will come together to explore revolutionary ingredient solutions, unlock breakthroughs in nutrition science, and address regulatory and product development challenges. Discover game-changing insights, connect with industry experts, and turn complex challenge into exciting opportunities.

In today’s fast-moving landscape, success goes beyond innovation. It’s about advancing science, driving sustainability, and creating meaningful collaborations. Food Matters Live Ascot brings all this together for you.

Latest speakers to join the line-up include

What to expect

Tastes of Better

A unique set of innovative ingredient showcases for all those working at the heart of product development. Each showcase will take you through an inspiring and experiential journey of technical insights and taste, designed to support you in solving new product development challenges and accelerating and sustaining innovation.

Main stage insights and trends

Featuring over 100 international speakers, this series of talks, case studies and panel discussions will enable you to stay ahead of consumer and retail trends, debate the future of food and positive nutrition, celebrate success, identify areas of challenge, and explore how technology can empower innovation in your product development.

NPD Discovery Table Talks

Led by industry experts, Table Talks provide a setting for informed but intimate discussion around key themes. Discussion points include innovative ingredients, sustainable sourcing, formulation support and advice, technology patents, investment, regulation and cross-sector industry collaboration.

Discover last year’s highlights

Experience a glimpse of the innovation and creativity that defined October. Reliving those moments makes us even more excited for what’s to come – we can’t wait to do it all over again!

“What a fantastic day - I have to say, this was one of the best food events of this type I have attended. The balance was right between technical information, food sampling, interesting debates and networking.”

“I thoroughly enjoyed attending the Tastes of Better event. It was great to step away from the day-to-day and think about the bigger picture, trends impacting our category, emerging opportunities and interact with some great food ingredient businesses"

“Just a short note to say how much I enjoyed the Inspiring Nutrition event. I thought it was incredibly well organised, with some very interesting expert speakers and panellists"

“Tastes of Better is a great event to keep on track with the latest and future of the food industry. Friendly and relaxing format for quality networking.”

“I found Tastes of Better really insightful and it brought the whole supply and manufacturer piece together. But also, it was very informative and on trend and what we need to be thinking about going forward. It was a really good detailed insight"

“Really insightful talks and a lovely group of attendees whom I got to know throughout the day. The sessions were great and I loved seeing different topics being discussed by companies from a variety of areas within the industry"

Lead partners include

Session partner

The latest NPD Discovery Table Talk partner to join:

Media partners include

Attend Food Matters Live Ascot

We offer flexible pass options, including individual and team passes, to accommodate the needs of both attendees and organisations. Explore all pass options and select the right pass for you below:

VIP pass*

The VIP pass is exclusively tailored for professionals working in New Product Development (NPD), Product Development, and R&D within food and drink brands, retailers, end-goods manufacturers, QSRs and foodservice companies. VIP attendance is by application only.

For individuals working for brands, manufacturers, QSRs, retailers and foodservice
Access to main stage programmes
Access to Tastes of Better innovation showcases
Access to NPD Discovery table talks
Networking lunch and breaks

Apply to attend

Team pass*

The team pass is suitable for organisations working in New Product Development (NPD), Product Development, and R&D within food and drink brands, retailers, end-goods manufacturers, QSRs and foodservice that operate in a team of 3 or more. Team VIP attendance is by application only.

For teams of 3 or more working for brands, manufacturers, QSRs, retailers and foodservice
Access to main stage programmes
Access to Tastes of Better innovation showcases
Access to NPD Discovery table talks
Networking lunch and breaks

Apply to attend

Business Pass

Designed for business service providers professional services and consultancy firms.

For business services or ingredient suppliers
Access to main stage programmes
Networking lunch and reception

Buy a business pass

*booking fee applies

Partner with us

Our partnership opportunities will position you in front of our premium audience looking to connect, collaborate, and do business. Partnership opportunities are available for:

Ingredient suppliers
Sustainability advisory services
Research and development services
Business services

Join the conversation

Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.

Cutting-edge ingredient innovation. Groundbreaking scientific insights. Technical excellence.

For NPD leaders defining the future of food innovation

Latest speakers to join the line-up include

Melanie Bulger

Professor Dr Alexander Mathys

Dr Abbie Cawood

Tim Ingmire

Gareth Payne

Dr Rodrigo Ledesma-Amaro

Amy Glass

Paul Lackie

Mike Hughes

Gary Frost