After a biology degree at the University of Sheffield, Jason Winstanley joined Northern Foods as a graduate trainee, working in a variety of operational roles and different businesses over a 10 year period. He then moved to Kepak Convenience Foods, initially helping to commission a new factory, before moving into roles with business intelligence projects and supply chain. For the last 15 years, he has specialised in consumer, shopper and market insight, joining Moy Park, where he is currently Head of Research and Insight, in 2010. In his current role, Jason and his team generate a wealth of insight to help support both the short-term and strategic direction of the business in a wide range of areas. In 2020, he published his first (and so far, only!) novel, Besieged.