24 years ago, Joe joined the industry in a sales role, selling raw materials and ingredients. His career developed into Sales Management and Commercial Business Management, and he has managed sales teams, operational sites and logistics companies. Joe spent 3 years as a National Sales Manager within the Food and Beverage sector, and for the past 11 years he has headed Azelis Food and Nutrition UK and Ireland, a business specialising in the Food Industry. Joe has a Business Management Diploma and qualifications in Advanced Selling Techniques and Health and Safety Management.