Healthy ageing, and in particular heart health, are big concerns for consumers. So how is the food industry responding?

In this episode of the Food Matters Live podcast, made in partnership with BENEO, we dive into a critical topic that resonates with many of us. 

As we know, ageing populations are on the rise globally. In the UK alone, the number of people aged 65 and over has surged from 9 million to 11 million in the last decade. 

This demographic shift brings the importance of healthy ageing and heart health into sharp focus.

Visit BENEO at Food Matters Live in Ascot

We have previously discussed on the podcast the difference between an increased lifespan and an increased health span, spending our later years in good health. 

In this episode, we explore the market for products that promote healthy ageing, the trends we are seeing among consumers, and look at how how the food and drink industry is stepping up to meet consumer demand.

Is functional nutrition the answer to increasing our intake of key nutrients? And how do we make products that are as good for our tastebuds as they are for our hearts? 

BENEO

BENEO has long-term experience in developing and producing functional ingredients from natural sources for food, feed and pharmaceutical products.

It employs more than 1,000 people and markets is products in more than 80 countries.

BENEO offers plant-based functional ingredients for food, feed and pharma that help improve the nutritional and technical properties of a wide variety of products, while maintaining or even improving taste or texture.

Its state-of-the-art production sites around the world ensure sustainable and high quality ingredients at all time.

Adriana Arias, Country Manager UK, BENEO

Adriana recently joined BENEO as the company’s dedicated UK country manager. She is a dynamic and results-driven Senior Sales Manager with 14+ years’ experience in the food and beverage ingredients sectors across the UK and Europe.

After founding and growing her own courier services business in Colombia, she moved to the UK in 2007 and completed an MBA in International Business at the European and Copenhagen Business Schools. Adriana has been involved in entrepreneurial projects such as product conception and market development for food products and has worked at various well known ingredients companies. 

She is passionate about nutrition, innovation, health, sustainability, and solution selling. In her personal life, she loves to keep fit and to experiment in the kitchen, always trying to achieve the best flavours and texture with the most natural ingredients.

Mike Hughes, Head of Research and Insight, FMCG Gurus 

Mike Hughes has over 15 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus.

Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.