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Wheres the smart money in health and wellbeing

Where’s the smart money in health and wellbeing?

Health and wellbeing is big business, so what are the innovations the food and drink sector should be getting excited about?

We are seeing a huge investment in this area and the benefits of new ingredients are being looked at all the time.

But it is not just about following the latest trends, health and wellbeing through nutrition is also incredibly important to consumers, so what does the science say?

In this episode of the Food Matters Live podcast, recording live at our Tastes of Better event in Ascot in 2023, our expert panel off their insights into where the market might be heading.

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Ramsey Baghdadi, Food and Foodservice Analyst, GlobalData

Dr Caroline Childs, Associate Professor of Nutritional Sciences, University of Southampton

Dr Marie Lewis, Associate Professor of Gut Immunology and Microbiology, University of Reading

Flyin Makinwa, Senior Diet and Health Executive, Food and Drink Federation

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Where’s the smart money in health and wellbeing?