More and more consumers are looking to better their physical and mental wellbeing through exercise. The rise of this new type of active lifestyle consumer has created huge demand for sports nutrition products, and is pushing innovation and NPD in the sector.
In this Table Talk podcast we focus on this new consumer demand and what impact it is currently having, and will have, on future development. What challenges does the industry face as it develops credibility, and what will the future look like? Will the move to plant-based proteins be reflected in a sector that has traditionally relied on whey? Join our expert panel including Luca Bucchini, Vice Chair, ESSNA (European Specialist Sports Nutrition Alliance), Ryan Page, NPD Manager, USN and James Markey, Managing Director, Nutrition X to find out.
