Veganuary – how the industry is responding to a growing plant-based demand
2019 has been the year of the vegan. Whether it’s pundits debating the Gregg’s vegan sausage roll or the announcement of new alternative protein sources, scarcely a day passes without some new development that helps to feed the massive demand for plant-based food and drink.
Launched in 2014, Veganuary has been an effective advocate for plant-based eating, encouraging people to try abstaining from meat and dairy for a month. As a by-product it has created a huge opportunity for producers, who have a larger audience ready to consume their newest creations. In this episode we talk all things Veganuary, and are joined by Toni Vernelli, Head of Communications and Marketing International, Veganuary, Dr Carys Bennett, Senior Corporate Liaison, PETA and Nic Jones, Founding Partner, All Things Better – The Planets Agency, to gain their views on how plant-based eating will develop.
Find out more about Veganuary and sign up here