The future of food marketing
Marketing is an integral part of the food industry, helping to set trends, change behaviour, and of course, sell products.
It is a hugely interesting part of the food industry, both creative and analytical, and it has to be said, competitive.
So, what skills are needed to succeed? What are the biggest challenges? And what will the role of a marketing professional look like 10 years from now?
This episode of the Food Matters Live podcast was recorded in front of a live audience at the BFI in London as part of our Inspiring Careers in Food events.
We were delighted to be joined by three wonderful guests to help answer some of those key questions.
Vhari Russell, Founder, The Food Marketing Experts
Vhari Russell is the founder of The Food Marketing Experts a full-service agency specializing in food and drink. She has over 20 years of experience in marketing, PR, and social media. She has worked for companies such as Winterbotham Darby developing products for the multiples, through to sales and account management for smaller more artisan brands, looking after accounts such as Harrods, Liberty, Waitrose, and Boots.
Since setting up The Food Marketing Experts over 10 years ago she and her team have worked to grow brands such as Warner's gin and Seggiano. Vhari has a wealth of experience in developing brands and fully understands what needs to be done to support sales and continued growth.
She is also the Founder of Grub Club Events a multi-award-winning networking group for the food and drink industry. It is a must for anyone in the industry and offers a great platform to come together over great food and drink.
Vhari is also the founder of one of our charity partners Creating Nature’s Corridors, who are on a mission to help replant the UK with trees and hedging
Romy Miller, Global Brand Director, KellyDeli
Romy is a strategic, creative and commercial leader with corporate and agency experience. “To me, great marketing is about focusing on topline growth through team, brand and product, and profitability through commercial leadership.
“I’m Global Brand Director at KellyDeli, an Asian food business that delights sushi lovers with 1000 artisan-led kiosks across Europe.
“I joined in 2021 from GAIL’s Bakery. Before GAIL’s, I worked at BBH advertising agency.”
Rosie Long, Nutrition Marketing Lead, Nutrilicious and MyNutriWeb
Rosie is a Registered Associate Nutritionist with over seven years’ experience working in various nutrition roles within the food industry, marketing and communications.
Over the years, she has worked with a number of brands and businesses – large and small – to ensure nutrition communications are accurate, ethical and inspiring.
Her experience includes working as part of in-house nutrition and marketing teams, and within in a global PR agency as nutrition expert.
Now, Nutrition Marketing Lead at MyNutriWeb and Nutrilicious, Rosie combines her creativity and nutritional expertise to develop accurate and compelling nutrition communications, summarising the latest evidence and learnings.