Your guide to food marketing courses in the UK
Food marketing can involve a variety of tasks. From building relationships with current and potential customers and building brand awareness to developing new products and promoting them through advertising, food marketing is all about making products appear enticing to consumers.
Food marketing even encompasses things such as where products are placed on the shelves in supermarkets, with brands paying for premier shelf spots to promote sales.
In the UK, you can expect to see a majority of food marketing efforts focusing on the promotion of unhealthy products like sweets, snacks, and soft drinks, so whether you love it or hate it, food marketing has a considerable influence over the food people eat, and it ultimately has an effect on people’s health.
What can you expect from food marketing courses?
In environments where the temptation for unhealthy products is around every corner, it is important to know that willpower and an understanding of healthy eating can often hold little sway over the power of food marketing.
Food marketing courses are designed to help graduates understand the power influential food marketing has over the diets and health of populations around the world. Learning will delve into human psychology to determine how responsible individuals really are for making food choices.
The following food marketing courses involve a wide range of assessment methods to determine your final grade. These include written reports, presentations, team-based projects, exams, and dissertations.
Nutrition with Food Marketing BSc (Hons)
This food marketing course enables students to explore how diet and health are intrinsically linked alongside the effects food marketing has on the health of various populations.
Learners will develop their critical thinking and analytical skills to fully understand the role food marketing has in health, nutrition, obesity, illness, and a number of further factors whilst also obtaining knowledge of the underlying sciences of nutrition and food marketing.
From marketing strategies and consumer behaviours to nutrition and wellbeing, graduates of this course will be able to develop an in-depth understanding of food systems around the world to become conscientious and socially aware professionals within the food marketing industry.
Core modules include:
- Marketing and consumer behaviour
- Business economics
- Human physiology and practical skills
- Nutrition
- Bioenergetics
- Marketing digital strategy
- New food product development
- Marketing and public policy
- Macro and micronutrients
- Food science and technology
- Nutrition through the lifecycle
- Measurement and assessment of dietary intake and nutritional status
- Data & marketing analytics
- Communication and behaviour change
- Personalised nutrition
- Nutritional epidemiology and public health
Food Business and Marketing BSc (Hons)
This food marketing course equips graduates with the essential skills and knowledge they need to succeed in the dynamic and innovative food industry. This includes key current challenges affecting the global food business industry, issues of sustainability, and a core understanding of digital marketing.
Additionally, students will have the chance to obtain entrepreneurial skills and insight, critical for those looking to begin their own food business.
With extensive training in business, management, and food marketing, students in this food marketing course will have the opportunity to apply their skills and knowledge to real-life food case studies; enabling them to contribute to the creation or launch of new food products via social media campaigns or marketing plans.
Core modules include:
- Fundamentals of business and marketing
- The economic environment
- Global sustainability: challenges and prospects
- Applied marketing and management
- Branding theory and practice
- Food choice and regulation
- Consumer attitudes and behaviour
- Digital marketing
- Marketing strategy
- Supply chain management
- Regulation of the food industry
Food Consumer Marketing and Product Development MSc
Enabling graduates to qualify for highly competitive roles within the food sector, specifically within product development and marketing, this food marketing course enables students to gain a broad understanding of the essentials behind food development and marketing theories.
From understanding the principles of development, preservation, and management of food to gaining quality control and product management skills, students will have the chance to develop managerial skills and behaviour change theories relevant to food marketing.
Core modules include:
- Business and management strategy
- Developing food concepts and products
- Food chain
- Food marketing
- Food processing safety and quality management
Food Economics and Marketing MSc
This food marketing course equips graduates with the critical knowledge of economics, policy marketing, and research methods they need for successful careers within supply chain management, NGOs, and international food marketing companies.
With a focus on economy and marketing, specifically, how these forces have the power to influence the decisions of producers, processors, retailers, consumers and more, this food marketing course enables students to gain a broad understanding of consumer behaviour around food choices, and how marketing has an influence on retail and manufacturing.
Core modules include:
- Advanced marketing
- Consumer behaviour and food marketing
- Advertising and branding
- Food policy
- Nudge and behaviour change
- Statistics and econometrics
