Navigating changing consumer behaviour post Covid-19
Another in a series of podcasts focused on how Covid-19 consumer behaviours are changing brings together Mintel, HeyHuman and Brand Potential to discuss how habits are changing and how brands and retailers can adapt to those changes.
The introduction of lockdown in the UK was a catalyst for a change in consumer behaviour with consumers panicking and stockpiling everyday essentials. With retailers and the supply chain swiftly responding to meet demand, and huge queues to get into supermarkets, consumers had to adjust to a new way of shopping. With these new restrictions, online grocery has seen a boom, the sector will grow by 33% in 2020 following 4 consecutive years of decline (Mintel). The traditional ‘big shop’ has come back, as seen by a significant reduction in weekly transactions.
Find out from those in-the-know how this consumer behaviour may continue, with the impact of the pandemic developing new trends in how we shop for, eat, and think about our food.
About our panel
Kate Vlietstra, Global Food and Drink Analyst, Mintel
Kate is a Global Food and Drink Analyst at Mintel. She specialises in analysing the dairy sector, with previous experience in FMCG sales and marketing roles.
Liz Richardson, Managing Director, HeyHuman
Liz is one of the three Managing Partners part of the Management buyout of HeyHuman. Liz was involved in the re-launch and re-positioning of the agency and developing alternative agency models. Throughout Liz’s career she has launched multiple brands, and has extensive experience working with a range of clients; from start-ups to big corporate businesses. Her experience has been invaluable to HeyHuman, as a growing business itself Liz has been part of HeyHuman’s growth and successes; from winning awards to new entrepreneurial clients as well as developing existing relationships with major clients.
Chris Molloy, Co-founder, Brand Potential
Chris Molloy is a co-founder of Brand Potential, a brand and innovation agency that unlocks potential for ambitious brand owners and investors. Formed in 2010, we provide digital insight and innovation, brand positioning and design for global portfolio businesses and local entrepreneurial brands. We also work with Private Equity firms by providing brand due diligence support on buy-side and sell-side deals.
Chris leads client and new business development and is responsible for Brand Potential’s private equity practise. He has over 25 years’ experience both client and agency side and is passionate about translating insight into practical and commercially valid growth opportunities for clients.