How COVID-19 has transformed the 2020 consumer landscape
Each year Tetra Pak produces a global consumer research study, the Tetra Pak Index. COVID-19 has unsurprisingly impacted greatly this year’s index, with the impact of the pandemic affecting communities worldwide. In this edition of the Table Talk Podcast we find out how it has transformed the 2020 consumer landscape and created new concerns and needs, and what this means for the industry.
Joining host Stefan Gates is Libby Costin, Vice President Marketing, Tetra Pak. Find out how COVID-19 has disrupted the status quo, focused consumers minds on health, hygiene and food safety, and how manufacturers can build trust through transparency with consumers. What effect will the influence of COVID-19 on the 2020 consumer landscape have on the future? Join us to find out.
Find out more about the Tetra Pak Index 2020 here
Libby Costin, Vice President Marketing, Tetra Pak
Libby Costin leads Marketing for Tetra Pak Packaging Solutions. In her role, Libby is responsible for marketing strategy, consumer and industry intelligence, category management and portfolio deployment for the Tetra Pak Packaging business globally.
She also oversees the development of extensive, proprietary research on key beverage categories such as Dairy, Juice, Still Drinks, Food and Wine, developing a strategy to identify and drive new business opportunities worldwide.
Prior to joining Tetra Pak in February 2012, Libby held a number of senior sales and marketing positions in the food and beverage industry. During her 15 years at PepsiCo. she led a sales team in China of 10,000 people, developing business growth strategies and “go-to-market” planning. In the US she led the integration of Tropicana, Gatorade and Quaker foods upon acquisition of Quaker by PepsiCo.
Libby holds a BA degree from Smith College in Northampton, Massachusetts.