Is a colour coded nutrition score the future of front of pack?
It’s been eight years since the introduction of the UK’s front of pack traffic light system which was intended to offer consumers a simple guide for the nutritional value of the food that they purchase. With rising levels of obesity and a lack of consumer understanding, is it time for an alternative approach to food labelling?
In this episode – brought to you in partnership with Danone – Stefan Gates is joined by Rachel Bradford, Nutrition Policy Manager to talk through Danone’s Nutri Score System, which is their commitment to simplify front of pack nutritional information.
Can this new easier to read and understand system – which is already available to consumers in France, Germany and Spain – succeed in enabling healthier consumer food choices across all areas of society and improve the nation’s health?
About our panel
Rachel Bradford (RNutr) Nutrition Policy Manager Danone
Rachel is a registered nutritionist currently working as the Nutrition Policy Manger at Danone. Her role involves the development, implementation and promotion of Danone’s nutrition and health policies across Danone corporate as well as the Essential dairies and Waters businesses. Rachel has previously worked for health charities and other large food manufacturers working on product reformulation, workplace wellbeing and cross industry health initiatives.