How prepared is the agricultural sector for the next big technological revolution?
We live in a digital age, everywhere you look new technologies are helping to make things faster, more efficient, and more precise.
But there is a feeling, not just in the food sector but more broadly, that we are on the cusp of another digital revolution.
AI, robotics, and access to data are advancing at great speed. The question is: can regulations, and expertise at a regulatory level, keep up with the advances we are seeing?
And all of that applies to farming methods too, particularly at a time when food producers are having to deal with multiple challenges like climate change, global political tensions, and a growing population.
In this episode of the Food Matters Live podcast, made in partnership with CropLife Europe, we dive into the world of digital and precision farming to see if we can answer some of those questions.
Olivier de Matos, Director General, CropLife Europe
Olivier de Matos has been Director General of CropLife Europe, since October 2021.
Before joining CropLife Europe, Olivier was the Secretary General of ECETOC for four years, where he led the association and promoted its scientific programme and initiatives.
Previously, Olivier was Managing Director at Burson-Marsteller, a leading communications and public affairs agencies globally (now Burson Cohn & Wolfe). He was Leader of the Environment and Energy Practice and member of the Brussels Leadership Team.
As a Portuguese and French national, he speaks fluent English, Portuguese, French, Spanish and Italian.
CropLife Europe
CropLife Europe is the European organisation that represents the crop protection sector.
Its members are global companies, small and medium-size enterprises (SMEs), and national associations operating in conventional pesticides, biopesticides, plant biotechnology, and digital and precision agriculture.
It embraces the ambitions of the EU Green Deal and Farm to Fork strategy and believes Europe’s farmers must have access to a full toolbox of innovative crop protection solutions to maintain their production as they transition to a more resilient and sustainable farming system.
