What decisions will people be making in the year 2030? What factors will influence their purchasing decisions? And how does the food industry adapt to meet those new demands?
When it comes to the future of food, everyone in the industry would like to know the types of food and drink products people will be buying in the years to come.
It is, of course, impossible to know for sure, but we can look at the underlying trends and the circumstances that will be acting as motivators for the consumers of the future.
In this episode of the Food Matters Live podcast, recorded live at the Food Matters Live Tastes of Better event held in Ascot in April 2024, we ask an expert panel for their insights and try to answer some of those questions.
We cover the cost-of-living, sustainability, personalised nutrition, and plenty more.
Host: Michael Adams, Head of Product Innovation, Campden BRI
Robert Lawson, Managing Partner, Food Strategy Associates
Robert began his career in management consulting and then spent 20 years in the food industry as Strategy Director at United Biscuits/pladis, Kraft Foods International (Now Mondelez) and Premier Foods where he was also CEO Quorn.
He set up Food Strategy Associates 10 years ago and is Managing Partner of the business, now the leading strategy consultancy serving the food industry. The business combines strategy consulting skills with first hand industry experience and advises on strategy and supports companies in due diligence of acquisitions and disposals.
Richard Neish, Global Futures and Global Tastepoint, IFF
Rich Neish is an experienced and dynamic marketing and consumer insight professional, specializing in the business-to-business space, with over 25 years of commercial experience in fast-paced, global, multicultural environments.
Currently, he manages the long-term trends framework and capabilities for the Nourish Division of IFF, working closely with colleagues in other IFF divisions to ensure that the company maintains a culture of trend-driven innovation both internally and when working with clients across a variety of industries.Outside of work, Rich is an avid runner and cyclist, both of which are fueled by his other passions for coffee and beer!
Millie Diamond, Food and Drink Strategist, WGSN
With a background in food and drink ranging from artisanal food production to restaurant marketing, Millie adeptly navigates the intersection of innovation to anticipate consumer preferences with a keen eye for market dynamics.
Her appetite for all things food and drink has cultivated a distinctive insight into consumer sentiment, whilst her background in small-scale food production and agriculture serves as a foundation for her role as a sustainability advocate within the sector.
