2025 looks like being the year of nutraceuticals, but what trends should we all have our eyes on?

In this episode of the Food Matters Live podcast, recorded live our event in Manchester in November 2024, we look at the evolving landscape of nutraceuticals.

Responding to the fact that women’s health has been a dominant topic in recent years, we focus on men and nutraceuticals, a specific area where there is a gap in the market for men’s supplements.

With consumer awareness rising and new data-driven formulations entering the market, men’s health supplements are undergoing a major transformation.

As our expert panel puts it, “It’s no longer just about a one-size-fits-all multivitamin – men are looking for targeted, science-backed solutions that support their long-term well-being.”

Ashley English, Head of Product Development, HTC Health