The first in a series of sports nutrition podcasts, with this epdisode in partnership with Volactive, a panel discuss the growing world of sports nutrition, and how a new group of older consumers are driving that growth.
Lending their considerable insight to the panel are Mel Billows, Head of Marketing and Consumer Insights, Volac, Mike Hughes, Head of Research and Insight, FMCG Gurus, Jo Dell, Category Development Controller, Sci-Mx, and Kate Percy, Founder, Go Faster Food.
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