We’re so pleased to be bringing the NPD and innovation community back to Emirates Old Trafford on 13-14 May. This preview offers a first look at what’s in store – from the immersive Tastes of Better ingredient showcases, to expert insights on the main stage insights programme and the ever popular NPD Discovery Table Talks. Take a moment to watch the short video and see how this VIP experience is designed to support your product development goals in a truly personal way.
We also extend a warm welcome and huge thanks to all our partners and speakers, and we are proud to be supporting our charity partner FareShare Manchester in their invaluable work in tackling food waste and poverty.
Whether you’ve joined us before or are coming along for the first time, we look forward to welcoming you as our VIP guests.
Briony Mansell-Lewis, Managing Director
VIP places are exclusively reserved for NPD and innovation professionals working at food and drink brands, retailers, manufacturers, QSRs, and foodservice companies.If you are interested in attending and do not qualify for a VIP pass, you can secure a business pass.
Tastes of Better offers immersive, one-hour sessions packed with technical insights and tailored advice to support your NPD goals
Your personalised itinerary
Tastes of Better is an exclusive experience for our VIP guests, showcasing a diverse range of ingredients and solutions, all carefully sourced and prepared by our partners. That’s why we work with you on pre-booking these sessions to ensure the best possible event experience for you, and to enable our partner culinary teams to cater to exact numbers reducing the risk of food waste.
The main stage programme delivers future-focused insights, science backed strategies and big-picture thinking
Hear from 50+ industry voices
Gain essential insight into the forces reshaping product development — from fibre and gut health to clean-label reformulation, affordability and shifting consumer priorities.
NPD Discovery Table Talks put your challenges at the centre of the conversation
Led by the experts, shaped by you
Join small, focused table talks with Azelis, Döhler, Limagrain Ingredients and more – including Nomad Foods, Mustard Research and the University of Nottingham. Get straights answers, share ideas and explore real solutions to your NPD challenges
Strictly reserved for NPD and innovation professionals and F&B brands, manufacturers, retailers, QSRs and foodservice companies
Designed for business service providers professional services and consultancy firms.
Strictly reserved for NPD and innovation professionals and F&B brands, manufacturers, retailers, QSRs and foodservice companies
Designed for business service providers professional services and consultancy firms.