13-14 May 2025

Food Matters Live Manchester

Tastes of Better

Central to the Food Matters Live experience is Tastes of Better – a series of unique showcases designed for product development, technical and innovation professionals at the forefront of food, drink and nutrition.

In a fast-paced industry where time is limited and innovation targets are high, Tastes of Better offers a practical solution: focused, one-hour sessions where you’ll have the unique opportunity to see, taste and experience the latest innovations first hand.  It’s an unmissable opportunity for NPD teams to gain actionable insights from global ingredients leaders Azelis, Biospringer and IFF as they tackle your toughest product development challenges – from formulation hurdles and HFSS compliance, to UPF concerns, sugar reduction and beyond.   

What makes Tastes of Better unique?

Tastes of Better brings the expertise of global ingredient innovators under one roof for inspiring, high-impact sessions that deliver real solutions.  You’ll leave each session with fresh perspectives, tailored advice, and practical takeaways you can apply to your product development process as soon as you’re back in the office.  By bridging the gap between ingredient innovation and real-world application, Tastes of Better equips you with the tools to accelerate your product pipeline and streamline your NPD process.

One-hour sessions. Expert teams. Groundbreaking solutions.

Over two days, Tastes of Better delivers revolutionary ingredient innovations, expert advice from global leaders, and hands-on experiences that let you taste and test the future of food innovation – all in just one-hour sessions designed to fast-track your product development

Access technical experts

Meet the brilliant minds behind the latest innovations and gain valuable insights and expertise from leading technical experts.

Taste the future

Sample breakthrough concepts  to meet growing consumer demands for healthier, sustainable, and indulgent products across all categories

Tailored NPD guidance

Ask questions and get practical, personalised advice on market trends, ingredient innovation, and technical support from NPD experts.

Custom solutions for you

Enjoy bespoke tasting plates addressing HFSS compliance, UPF concerns, sugar reduction, clean label, and positive nutrition challenges.

Innovative ingredients, cross-category breakthroughs

Plant-based excellence

Themes include:
Bakery
Confectionery
Dairy alternatives
Meat alternatives
Precision fermentation
Snacks
Culinary & gourmet

Positive nutrition

Themes include:
Gut health & probiotics
Fibre-rich formulations
Protein fortification
Reduced sugar & HFSS formulations
Cognitive enhancers
Immunity-boosting
Energy & performance

Beverages

Themes include:
Functional – probiotics & adaptogens
Low & no alcohol
Clean-label
Natural flavourings & sweeteners
Cognitive, energy & performance
Dairy-free
Plant-based

To attend the Tastes of Better showcases, you must be registered for Food Matters Live Manchester and work in NPD, technical, or innovation roles within the food, drink, or nutrition sectors. Attendance is by application only. Once registered for the event, you will receive instructions on how to select your Tastes of Better sessions. 

Sustainable indulgence

Themes include:
Clean label
Upcycled ingredients
Sustainable fats & oils
Natural preservatives & flavourings
Better-for-you & nutrient dense
Ethical sourcing

Free-from & allergen friendly

Themes include:
Gluten-free
Dairy-free
Nut-free
Egg-free
Sugar-free and low sugar
Corn-free & grain-free

Tastes of Better in action

tastes of better ascot tastings feta salad

Tastes of Better attendees say...

Join the conversation

Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.