Tastes of Better

IFF

“The engagement with the guests today was very, very positive. Having the proximity and the closeness, to be able to sit together and have more one-to-one discussions, taste food and spend quality time with them, I think it was very insightful. It helped us better understand what mattered most for all the visitors and what is important to them. We were able to showcase lots of different products, from a starter to a main course and all the drinks. This was a big highlight because it’s so difficult to single out only one product.”

Kemin

“Today has been a great day, it’s been an amazing sensation, really. It’s been face to face, you’ve been able to mix with people you’re interested to be mixing with and talk about solutions and ideas and how you can help. To sit with the audience that was here, that really are the food developers for the large and independents, we’ve shown what we can do with examples of food, highlighting how well it tastes without affecting the taste. So, it’s been a fascinating day.”

Beneo

“We presented our latest developments for five large groups of people, and it was great. It’s different, you have more direct contact. And there’s a large range of technical people, R&D people, NPD people, which is very interesting for us. They’re really looking into new product development in the future for developing products in their organisations. It’s a compact way to meet many people. If you if you had to visit them all it would get pretty complicated!” 
 

Sweegen

“What we chose to do at Food Matters Live is take a completely different approach to how we showcase our technologies. We really wanted to immerse the participants, who are our customers and consumers, in a very immersive environment. We created a ‘room within a room’, and through sound technology and audio visual effects we created real life-like situations that were different throughout the day. ”

MycoTechnology

“It was the immediate reaction, then the feedback in the lounges, you know, hearing how interested people were in in our products and to hear and learn more about them, that type of interaction you really don’t get at other events unless you’re doing a one-on-one customer interfacing. So to be able to do that with the dozens and dozens that we saw today was really, really effective.”

RSSL

“We’ve been meeting with lots of peers and colleagues around the industry. We were able to sit with people and discuss the products we were tasting, and form relationships and bond over the great products that we were tasting, in a more informal situation than maybe going to a large exhibition or conference.”