13-14 May 2025
Food Matters Live Manchester
Tastes of Better - an unparalleled ingredient tasting experience
Experience a one-of-a-kind sensory journey at Tastes of Better—an exclusive technical ingredient showcase tailored for forward-thinking NPD professionals. These immersive, hands-on sessions move beyond theory, bringing cutting-edge ingredients and innovative flavor concepts to life through practical, real-world applications.
Discover actionable insights to tackle your most challenging product development obstacles and reimagine what’s possible. Running alongside the main insights and trends stream, these dynamic, one-hour sessions take place across both days of the event. It’s time to reimagine what’s possible in product development and unlock the future of flavour innovation.
What awaits you
Over two transformative days, select up to five one-hour sessions – each hosted by pioneering ingredient partners shaping the future of food. Tailor your experience by choosing the sessions that matter, meet technical experts and taste groundbreaking creations designed to inspire your next big idea.
Taste the future
Sample revolutionary creations that meet growing consumer demands for healthier, sustainable, and indulgent foods and drink options
Inspiration on your plate
Discover how cutting-edge solutions like alternative proteins, sustainable fats, and advanced flavour technologies are redefining food categories
Solutions tailored to you
Enjoy bespoke tasting plates addressing critical challenges such as HFSS compliance, UPFs and positive nutrition
Bakery Innovations
Enjoy irresistible baked goods including wheat-free options made with sustainable ingredients and reduced sugar–delivering indulgence while meeting HFSS and UPF standards
Functional Beverages
Sip on delicious, flavour-packed low- and no-alcohol drinks infused with botanicals, plant-based proteins, and adaptogens aligned with wellness trends.
Plant Based Excellence
Discover innovative alternative proteins and hybrid products that combine rich, satisfying flavours with sustainability and functionality.
Positive Nutrition
Treat yourself to wholesome snacks and meals enriched with fibre, omega-3s, and gut-health-boosting ingredients, catering to health-conscious consumers
Sustainable Indulgence
Indulge in luxurious desserts reimagined with sugar-reduction innovations, cost-efficient fats, and sustainable ingredients for guilt-free enjoyment.
Taste the future of food innovation
Whether you’re refining recipes, advancing plant-based advancements, or addressing regulatory challenges like HFSS compliance, Tastes of Better bridges the gap between cutting-edge ingredient innovation and real-world application. Leave with fresh ideas and the expertise to advance your NPD goals.
Tastes of Better attendees say...
Join the conversation
Take your involvement with Food Matters Live’s events to the next level. Whether it’s exploring latest announcements or connecting with fellow industry experts, this is your chance to have exclusive access and be part of our most engaged audience members.
