Dr. Leonie Lynch is a dynamic entrepreneur, marketing expert, and founder of Juspy, an innovative Irish lifestyle brand at the forefront of health-oriented functional food solutions. As a Post-Doctoral researcher in Circularity, with a PhD in Branding, an MSc in Marketing from the University of Limerick, as well as a BA in Fine Art from the Limerick School of Art & Design, Leonie has a unique expertise in visual literacy, brand culture, and consumer behavior. Her extensive experience includes product design, business development & funding, branding, and marketing across international marketplaces, alongside her role as a public speaker and conference organizer. Leonie’s approach to product development is profoundly influenced by her interest in consumer insights, which she leverages to meet emerging trends around health, sustainability, and functionality in food products. As an advocate for women’s health and a movement coach of 15 years, specialising in functional training for life stages her commitment to holistic wellness is integral to her professional endeavors. Leonie’s innovative work has garnered attention in prestigious publications like Forbes and The Irish Times, underscoring her impact in the industry.