After 7 years in clientside insight roles with PZ Cussons and Premier Foods, Jules wanted to experience Insight Consultancy to enhance her skillset. Almost 30 years later, she remains a passionate and progressive qualitative practitioner. Jules joined Good Sense Research 3 years ago as Qualitative Specialist, to complement their existing suite of services and help drive the business forward. With experience across many categories, her particular expertise is anchored in food and drink, working with leading brands, manufacturers, retailers and restaurants to ensure latest consumer and shopper attitudes and behaviours inform profitable and responsible strategy development and improve business decision making.