Joe Clark

Head of Insights
Gü Puds

About

I have worked in insights for over 10 years across a range of disciplines from Consumer Neuroscience to Innovation testing. Previous roles have included developing consumer strategy for award winning advertising campaigns through to launching a consumer closeness program in 16 countries. Now as Head of Insights at Gü desserts I try to make myself the voice of the consumer in the business, guiding optimal research and consumer strategy by closely partnering with all functions to provide the key insights they need to deliver our commercial objectives. I’m all about making the complex world of data and research as simple and fun as possible.

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Joe Clark