James joined AIC in January 2018 as feed sector head with the remit to represent the technical and political interests of the UK animal feed compound industry with UK Government and other important stakeholders. James has had a career in the animal feed and animal health sectors gathering considerable experience in international trade. He has contributed to the establishment of UK feed industry lobbying groups which have helped to shape the EU regulatory landscape for certain categories of feed. James has sat on a number of UK Government regional and national international trade committees and was awarded an OBE for services to British exports in 2003.