Jade Lain is the UK Marketing Manager at Symrise, a leading flavour and ingredients supplier. With 10 years of experience in the industry, Jade blends a passion for food and creativity with strategic insight. Symrise leverages market-leading and proprietary data tools, including cutting-edge AI technology, to analyse trends and develop actionable insights. These insights are used to create innovative food and beevrages solutions that not only support brands and manufacturers in product development but also ensure strong consumer appeal and market relevance.