David joined the NielsenIQ team as Country Manager for Ireland in September 2023.  In this role David oversees the markets business and works closely with manufacturers and retailers to develop and implement tailored solutions. David brings a wealth of knowledge with more than 20 years of experience within the market research and information sector.  He joined NielsenIQ from Kantar, where he worked as Managing Director for Ireland for the past five years.  David is passionate about working with clients to help them make informed decisions which lead to sustainable growth.  A graduate of Cardiff University, David has lived in Ireland for 16 years. As an expert in consumer and retailer trends, he is also regularly featuring in the business and consumer press.