How the world of nutraceuticals is evolving
For the past few years, nutraceuticals have been a wild success story.
Whatever a customer has needed, there has been a team of researchers, product developers and marketeers bringing new solutions to aid gut health, sleep, mood, immunity, sports performance, and so on.
During the pandemic, when we all became more focused on our health, the sector continued to innovate.
So as we move into a time where the world is opening up, where we perhaps have a different perspective on our personal and collective health, which areas in nutraceuticals are seeing the most demand?
It is a question worth asking, because nutraceuticals are big business. And the people who can spot consumer trends and shifts in the market, will flourish.
Gauging the size of the market though, is difficult. There are so many different types of products that fall into the category, it is tricky to quantify exactly how big it is.
But it is clear that it is growing and it is growing across multiple sectors of society.
Covid-19 changed a lot of people’s perspectives and behaviours, with people of all demographics looking at their long-term health.
The question is: Are those changes going to last and form a long-term trend?
Listen to the full episode to find out what a nutraceutical is, what is driving the latest trends in the sector, and what role regulation might play in how the market develops.
Mike Hughes, Head of Research and Insight, FMCG Gurus
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus.
Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
Chris Newbold, Head of Nutrition Strategy, Biocare
Chris is an experienced nutritional therapist who worked in the NHS for 12 years before retraining in naturopathic nutrition.
Utilising his wide variety of healthcare experience, he ran a busy clinic in Birmingham, working with clients with a range of complex disorders.
He has worked in the Biocare nutrition team since 2006 and is now Head of Nutrition Strategy, developing the nutrition vision for the brand, including product development, the adaptive health model and its extensive practitioner education programme.