The secrets within – how the potato is reshaping the food industry

Have you ever stopped to consider the huge role the potato plays in the global food industry? 

This humble root vegetable, native to the Americas, has become a staple around the world. It is at the centre of the food industry and at the heart of many of our diets.

But what is really interesting, is that over time the potato has revealed even more of its secrets and is emerging as a perfect source of many ingredients.

We are not just talking about starches, but protein and fibre too.

In an age where the desire for plant-based products is rising, the potato is becoming ever more useful.

In this episode of the Food Matters Live podcast, made in partnership with Royal Avebe, we explore the potato’s centuries-long journey from exotic foodstuff, to being one of the world’s largest food crops.

And we ask two big questions: What can the potato offer in today’s cutting edge food industry? And what secrets are still inside the potato, waiting to be discovered?

Royal Avebe

Royal Avebe is a market-oriented cooperative of starch potato growers.

From plant-based burgers with the perfect texture and taste, to Asian noodles with the perfect bite, to plant-based desserts that requires no cow, they strive to eliminate allergies, e-numbers and unnatural additives.

They take responsibility for the whole process, from crop to shop. They are on top of trends, and their international experts help food producers worldwide with the right application of their potato-based ingredients.

Goos Wierbos, Business Leader, Food, Royal Avebe

Goos has held the position of Business Leader, Food since October 2021. He leads the International Sales organisation for Avebe’s food products at the Avebe Innovation Center in Groningen.

Goos is an Agricultural Engineer from Dronten University of Applied Sciences and has obtained an MSc in Business Administration from Nyenrode University.

Over the last 15 years, Goos has worked in different positions in Sales Controlling, Business Development and, Sales in Food and Beverage ingredients companies in the Netherlands, China and Germany.

Annelies Huisingh, Marketing Director, Royal Avebe

Annelies has over 25 years of experience as a manager, board member and consultant in Marketing, Sales and Innovation both in B2C as B2B environments such as Henkel, Unilever, Friesland Campina, RedBull and SaraLee/DE.

Based on her experience with and passion for innovation, she published her first book ‘Impact by Innovation’ in 2021. This practical manual is aimed at supporting companies to increase their innovation power.

As the Marketing Director for Avebe, she has the focus of implementing a much stronger customer-centric approach.  

Natural female Hands holding a Heart Shaped Potato

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The secrets within – how the potato is reshaping the food industry