Chief Operating Officer
Food and Drink Federation
Tim Rycroft joined the Food and Drink Federation (FDF) as Corporate Affairs Director in September 2015. In September 2018 he was promoted to Chief Operating Officer and now has responsibility for strategy and corporate affairs as well as overseeing the federation’s policy on diet & health and on competitiveness. Prior to FDF, Tim held senior corporate affairs roles with InterContinental Hotels Group plc (as Director of Communications, Europe); Diageo plc (as Corporate Relations Director, GB and then Corporate Relations Director, Global Duty Free) and Boots Healthcare International (as Head of Corporate Affairs). For three years Tim was a Special (political) Adviser in government, to the Minister without Portfolio and then to the Secretary of State for Health. Tim has also worked in corporate communications consultancy for Good Relations and for Bell Pottinger.
Majority of UK adults drink alcohol-free to substitute alcohol but soft drinks still most popular, report reveals
Research finds 20% of Brits pick non-alcoholic beer as drink of choice with low/no category sales expected to grow 31% by 2024