Sam Williams

Sam is a successful entrepreneur and self-confessed health and fitness fanatic! After spending many years on the trading floors of London and New York, she left her fast-paced Investment Banking career to have a family. She built her first business in 2015, a two-site indoor trampoline park business reaching £6m turnover within two years. Between 2016 and 2019, Sam was struggling with the symptoms of perimenopause and ultimately made the decision to step down as CEO. She discovered that there was a huge lack of information and support for women in the workplace going through the menopause. She started BIOMIMO in 2021, a nutritional supplement business created out of a passion to support women to be the best version of themselves, at every hormonal stage and also qualified as a CPD Accredited Executive Menopause Coach in 2022. She is also training for a Diploma in Health Coaching.