Senior Policy Adviser on Consumption, WWF-UK
Following 20 years in industry, primarily in packaging-related roles at Proctor & Gamble, M&S, Sainsbury’s and Pret, Paula joined WWF in 2019 to work on the packaging element of the Tesco partnership.
Additionally, she provides internal and external technical expertise on materials-related issues including plastics, with her policy and advocacy work focusing more broadly on resources, waste and circular economy thinking.
Most recently, she played a leading role in influencing Government to adopt Greener UK’s priority amendment for the Resource and Waste chapter of the Environment Act and co-authored a chapter on Waste Prevention and Waste Management for a UNEP Finance Initiative Sustainable Blue Economy guide.
As well as being invited regularly to speak at events, she is the current Chair of the Wildlife and Countryside Link’s Resources and Waste Working Group, an advisor on UKRI’s Smart Sustainable Plastic Packaging Fund and sits on several government and industry stakeholder advisory groups addressing this broad topic.