Natasha D’Souza

Natasha is currently the VP of Taste & Consumer Experience at the Blue California family of brands. She leads theFlavourCreation&Applications Division in addition to theGlobalSensory&ConsumerInsightsDivision, bringing a consumer-centric approach to flavour development. Natasha has a huge passion for understanding the consumer–whether it is taste, smell, or emotions–and translating that understanding into sensory aspects of a product for disruptive product development.

She has held various positions of increasing responsibility in R&D, consumer science, and sensorydivisions at various CPG companies–namely Eurofins, Danone, General Mills, and Unilever Home andPersonal Care. Natasha holds a Ph.D. in Food Science & Nutrition from the University of Maine. On apersonal note, Natasha enjoys reading and traveling around the world with her husband and two kids.